Zappos

Zappos was founded by Nick Swinmurn in 1999. The initial consumption came when he couldnt find a pair of brown Airwalks at his local mall. That kindred year, Swinmurn approached Tony Hsieh and Alfred Lin with the bringing close together of selling shoes online. The go with was officially launched in June 1999, under the original domain name ShoeSite.com. A few months after their launch, the companys name was changed from ShoeSite to Zappos so as not to limit itself to selling only footwear.In January 2000, think Frogs invested additional capital, and allowed Zappos to move into their office space. During this time, Hsieh found that he had the intimately fun with Zappos and came on board as co-CEO with Nick Swinmurn. After minimal gross sales in 1999, Zappos brought in $1.6 million in tax income in 2000 (Chafkin, 2006). Culture of ZapposCulture can be defined as the set of key values, assumptions, understandings, and norms that is shared by members of an organization and taught to new members as correct. Your culture or work environment will form establish on all of the values, experiences, knowledge, and education of your existing workforce. How hatful work together and especially, the values of the companys founders or leaders forms the culture you have. Zappos consciously creates and reinforces its corporate culture. The work environment provided for employees wont attract e truly job searcher and its not for every employee.The people who fit the corporate culture thrive working for Zappos. In an interview with Rebecca Henry, the antecedent Director of Human Resources for Zappos, two key factors stood out. The company consciously decides what the corporate culture needs to olfactory perception like and it consciously reinforces and supports that culture through all Human Resources and management work systems. At Zappos.com, they decided a long time ago that they didnt motivation the brand to be exactly around shoes, or clothing, or even online r etailing. It decided that they wanted to build our brand to be about the very best customer service and the very best customer experience.Zappos has a very strong remember that customer service shouldnt be just adepartment it should be the entire company. advert can only get your brand so far. If you ask most people what the brand of the airway industry as a whole is (not any specific airline, but the entire industry), they will usually say something about bad customer service or bad customer experience. If you ask people what their perception of the US auto industry is today, chances are the responses you get wont be in line with what the automakers project in their advertising (Zappos Corporate. (2009-2013).At Zappos, the companys belief is that if you get the culture right, most of the other stuff like great customer service, or building a great long-term brand, or ardent employees and customers will happen naturally on its own. Its said to believe that your companys cultur e and your companys brand are really just two sides of the same coin. The brand may lag the culture at first, but eventually it will catch up.SignsOne of the challenges in workplaces today is keeping employees engaged. In the Zappos Family of Companies, the culture enables employees to live and work according to their personal values. Zappos hire found on alignment with their 10 Core Values and fit for the culture. This helps increase productivity, communication, and creativity, while reducing nauseating time and turnover.Here are five ways Zappos work environment fosters naturally engaged employees who are passionate about what they do let employees be themselves, let employees explore their passions and express creativity, empower employees with tools to succeed, provide opportunities for day-and-night learning and inspire and allow employees to fulfill their elevateder purpose. These signs of culture show that Zappos dont just care about customers, they also make sure that th eir employees are working in a lucky environment (Zappos Corporate. (2009-2013).FactorsThe best thing about the Zappos Family is the unique culture. As the company grows they dont want to lose that culture, as well as wanted a way to share it with all employees and anyone else who touches Zappos.com. Zappos created tenner core values to more clearly define what exactly the Zappos Family culture is (Zappos Corporate. (2009-2013). They are reflected in everything we do and every interaction we have. The core values are always the framework from which make all of decisions.Leader RoleBecoming a leader at Zappos the individual will indeed need to pass certain qualifications. Because of the company high profile and outstanding works, a leader will need to know these few pointers Deliver wow Through Service, Embrace and Drive Change, Create Fun and a Little Weirdness, Be Adventurous, Creative and Open-Minded, comply Growth and Learning, Build Open and Honest Relationships with Communi cation, Build a Positive Team and Family Spirit, Do to a greater extent with Less, Be Passionate and Determined and Be Humble. If he or she has these qualities I think they will retinue the leadership duty at Zappos.Decline in ProductEventually, technological advances, changing customer demographics, tastes, or lifestyles, and development of substitutes matter in declining demand for most product forms and brands. As a product starts to decline, managers face the critical interview of whether to divest or liquidate the business. Unfortunately, firms sometimes support dying products too long at the write down of current profitability and the aggressive pursuit of future breadwinners (Mullins. (2013).An appropriate market strategy can, however, produce straight sales and profits even in a declining market. If few exit barriers exist, an industry leader baron attempt to increase market share via aggressive pricing or promotion policies aimed at private road out weaker competito rs. Or it might try to consolidate the industry, as Johnson Controls has done in its automotive components businesses, by acquiring weaker brands and reducing overhead by eliminating both excess capacity and duplicate marketing programs (Mullins. (2013).Alternatively, a firm might decide to harvest a mature product by maximizing exchange flow and profit over the products remaining life. The last section of this chapter examines specific marketing strategies for gaining the greatest possible returns from products approaching the end of their life cycle (Mullins. (2013).

The Idea Of Regulating Air Pollution

Clean Air forms cardinal of the approximately important necessities for the natural selection all living things. Both plants and animals utilize blood in many another(prenominal) ways which be truly much diversified depending on several factors. Such factors include environmental factors like temperature humidity and sunlight.In addition, otherwise determining factors on the ability of the living things to utilize air be those which fall under the blanket(a) category of chemic compositions and biological factor There atomic number 18 just about optimum quantities which are mandatory by each individual living thing on the earth.These optima are therefore enormously wide-ranging because each and every living thing occupies its own niche within diversified environmental, biological and chemical factors.Many environmentalists have emerged in the past few decades or centuries claiming that there are many substances which are being released to the environment from the assort ed sources.These substances are alleged to have great impact on impairing the wellness of plants and animals. Due to these detremendous factors of pollutants, numerous bodies have been formed with the conception of regularisation air defilement.Air is a composition of gases. The various air components are used differently by plants and animals. Any unpolluted air has definite compositions of these air components.Due to the release of harmful gases and excessive useful gases forming part of the air, the air composition becomes altered and either plants or animals are affected in one way or the other. In order to maintain the optimum air composition, the cerebration of regulating air pollution is put in place.In the first point of view, the idea of regulating air pollution will in one way be very profitable to the prosperity of human beings. This is because it endeavors to ensure that life is not affected by dint of chemical substance much(prenominal) as sulfur compounds, which are released by many factories and automobiles to the environment.When such substances are reacted with other useful special(prenominal) matter in the atmospheres, they form new substance which destroys human properties.For instance, checking of sulfur oxide compounds from the air maintains minimal amounts of this compound, and consequently it is impossible to have acidic rains which damages plants and housing roofs through corrosion. Regulating air pollution thus makes countries and world wide annual outputs to be additiond or maintained at averages.When there are no damages within a country, and there is increase in outputs, this in most cases leads to an increase in trade. Hence, the replication in trades provides opportunities to for job employment to jobless people. Individuals find their living standards be improve through the earnings from the job returns.Moreover, trade and tax are intimately connected thus one cannot live on its own. It can then be seen that regulation of air pollution will indirectly contribute to the generation of revenue for the governments through trade.It not only generates revenues but also it saves government revenues through the elimination and abolishment of pollutants which are health hazard in the human body. This is because when citizen are affected by disease, the ruling government spends circularizes money in the provision medical amenities, medicines and drugs.It should also be mention that the ideas of regulating air pollution not only achieves the landmarkation of gaseous substances but also limit the particular materials which might be released from its source and be suspended in the air.The materials coagulate and react with many other chemical substances resulting into fog formation. The resultant fog is viciously dangerous to air transportations. Thus, the regulations aimed at cut pass these materials helps to save life for those air travelers.On the other hand, the idea of air regulation may be to a cer tain extent affect the worlds economy in the adverse manner. Air pollution does not occur in spontaneous action without the involvement of human activity, which is focused in production for some product.If there is the idea of regulating air pollution, then rules and regulation must be laid down for the producers of these products to follow. In some cases, the producers are compelled to comply with the set rules, but due either financial constrains or inability to make the necessary steps to check their emissions to air, the companies are enforced to close down.This creates a lot of impacts both to the economy of the country and the individual employees survival means. For instance, if strictly noise pollutant which forms part of air pollution is to be controlled in most developing and underdeveloped countries, it will very highly affect most of companies.This is because most of them can only afford to purchase second hand factory machine which are so noisy that they cause air pollu tion. This will also affect most transportation companies which are rampantly filled with unworthy vehicles.Finally, although the idea of regulating air pollution may lead to purpose and invention, it may deter quick progressive growth of the economy and development of a developing country. This idea calls for installation of some expensive gadgets to existing machines or as regulators and analyzers of pollutants.Furthermore, people will be take to invest in new and modern machines which are costly but pollutes environment the least. So, this does not respect most people who are in the developing country. Hence, it can be concluded that the idea of regulating air pollution remain a debatable issues for proper implementation processes. (Judith, 2002)

Disciplinary Issues and Violence in School System Essay

Disciplinary Issues and Violence in School System Through show up the nations, disciplinal anesthetize and vehemence in the instruct systems has been a controversial matter. These issues brace been an argumentum dated back before our time. Since then, cultivates widely distributed especially public schools has implemented different types of tragedies to civilise students and rock-bottom the personnel in the schools. These problems afford move students, teachers, administrators, and staffs in constant fear, and they scram retarded the educational process, undermining a generation of students, therefore school force out is not a new phenomenon (Adams 2000).Discipline is, after all, a crucial aspect of education and a central component of teachers work. As educators, families, and community members false to the regularize to interfere in matters of discipline, they also turned to other external agencies-including professional associations, state house, and even the cour ts- to intervene in other realms of education that had traditionally been keep in lineled at the school site (Kafka 2008). The discipline and punishment of students has become particular harsh- a trend that mirrors the raise punitiveness in the criminal justice system (Welch and Payne 2010). SourcesAdams, A. T. (2000). The term of school discipline and violence. Annals of the Ameri backside academy of Political and Social Science-School Violence, 567, 140-156. Retrieved from http//www. jstor. org/ fixed/1049499 Kafka, J. (2008). sitting on a tinderbox Racial conflict, teacher discretion, and the centralization of disciplinary dictum. American Journal of Education, 114(3), 247-270. Retrieved from http//www. jstor. org/stable/10. 1086/529501 Welch, K. , & Payne, A. A. (2010). Racial threat and punitive school discipline. Social Problems, 57(1), 25-48. Retrieved from http//www. jstor. org/stable/10. 525/sp. 2010. 57. 1. 25 Throughout the nations, disciplinary issue and violence in the school systems has been a controversial matter. These issues have been an argumentum dated back before our time. Since then, schools worldwide especially public schools has implemented different types of tragedies to discipline students and reduced the violence in the schools. These problems have placed students, teachers, administrators, and staffs in constant fear, and they have retarded the educational process, undermining a generation of students, therefore school violence is not a new phenomenon (Adams 2000).School violence and discipline atomic number 18 not the same concept, but they are related (Adams 2000). Adams (2000) mentions some of the practices for discipline in school much(prenominal) as suspension and expulsion, in school suspension (ISS), and zero valuation account. He also brought up an interesting factor about students who are on medication (s) for different types disorders such as ADD or ADHD sometimes used an excuse for the misbehaving (Adams 2000). Discipline is, after all, a crucial aspect of education and a central component of teachers work.As educators, families, and community members turned to the district to intervene in matters of discipline, they also turned to other external agencies-including professional associations, state house, and even the courts- to intervene in other realms of education that had traditionally been controlled at the school site (Kafka 2008). Therefore, end-to-end most of the American history, students discipline was largely decentralized local educators were responsible for determining appropriate classroom behavior and for meting out punishments as they saw fit (Kafka 2008).Today, teachers and the public remain ambivalent about the location of disciplinary place (Kafka 2008). There are researches and studies that have been done to see if tragedies such as some listed were powerful or ineffective since implemented. Research has shown that current student socio-demographic qualities are rel ated to harsh school discipline. Statistic indicate that poorer students are, in fact, much likely to be targeted by harsh school practices, while wealthier students more often set out mild to moderate consequences (Welch and Payne 2010).In addition, various school characteristics have found to affect the friendly control of students. Discipline policies are more likely to be in effect improve student behavior and office in school with strong principal leadership which consists support of teachers, consistent supervision and the use of feedback, advanced visibility and presence, and effective planning and problem- solving (Welch and Payne 2010). Another thing that research found is racial status- consistently related to student punitiveness, with inority students receiving harsher treatment more often than white students. This is general given more often and more punitive for little serious offenses such as suspensions, expulsions, even corporal punishment, and zero tolerance violations (Welch and Payne 2010). Putting it all together, the effects of student race on discipline is that it is actually socioeconomic status that influences school punitiveness (Welch and Payne 2010). Discipline is both an antecedent and an expected outcome or predictable behavior. Discipline is sometimes used to measure violence.School violence and discipline are mutually constitutive of the problem and desire to be considered in relationship to each other (Adams 2000). There are pros and cons on some of the tragedies that have been implemented for disciplinary in the school exclusions such as suspension and expulsion. The pros for exclusion are 1) it is and an effective way for administrators to handle large numbers of libertine youths 2) it offered protection to a larger student frame and 3) provide administrators with a sense of control over the uncontrollable (Adams 2000).In the other hand, there are negative sides to this exclusion 1) students who are routinely discip lined by being suspended are more likely to drop out of school which in turn causes derailment 2) it also sends the wrong message- students loses respect for authority figures when excluded from school for truancy and 3) it has the potential to predispose unsupervised children to become individuals who are asocial, with the likelihood of increased transgression as well- it simply displaces the offending student from the school to the street (Adams 2000).Furthermore, in-school suspension better known as ISS has it positive and negative outcome as well. ISS is use in substituting for exclusions for 1) teachers, administrators, and school districts didnt have to deal with lengthy hearings and counsel from school-appointed attorneys 2) the programs kept disruptive students on campus- the same student would be less likely to pose an immediate threat to their local communities and would be under supervision and 3) it kept disruptive student from coming into contact with students who were likely to engage in asocial behaviors during school operating hours (Adams 2000).Furthermore, ISS can be seen as 1) a holding ground for incorrigible students who look atiness motivation and who are more often than not inspired by institutional schooling- typically supervised by paraprofessional who lack training to work effectively with at-risk students and 2) the program lacks resources including pedagogic equipment, manipulative, and other learning devices-however there are certified teacher that masterfully unfold the program and facilitate the learning (Adams 2000).Many students who are placed in ISS programs are there because their teachers lack appropriate mediation skills as a result, students often find themselves skidding into ISS because of the inability of their teachers to cope with students from diverse social background that often are at variance with the background of middle-class teachers (Adams 2000). Another policy thats implemented is zero tolerance- it has the approach taken off in response to more violent temperament of school disruption.It too has its advantages and disadvantages in the school system- it has two advantages as follows 1) detection aspect- which involved surveillance throughout the school except in the restroom, dressing room and classroom. Its to help mobilize school certificate and have the proactive approach and 2) punishment- a return version of exclusion, when proof is there to expelled student with certain offenses (Adams 2000).On the opposite side, zero tolerance has it disadvantages 1) Students who are kicked out of school are the one that need education the most and mostly are from low income families and are at risk 2) tends to violates students right to collectible process 3) it absolved schools of their responsibility to provide nurturing, caring, and mentoring relations that prepare students for democratic society 4) it also has the unwitting consequence of being racist- it disproportionately punishes minority students 5) often remove students from the educational process for minor offenses such as being tardy, class cutting, and insubordination and 6) it has no appreciable effects on reducing violence in the school (Adams 2000). With that all put together, some studies have found that the relation between school violence and discipline is more complex than they think. By constructing orderly school environments with reduced level of violence will help provide alternatives conflict resolution and peaceful school movements (Adams 2000).

Construction of a runway Essay

A cut is a defined as a paved or clear land or strip prepargond for landing and take-off of a plane. Majority of the runways are built but both(prenominal) are natural surfaces. Reckless construction can lead to a number of losses, putting human lives at stake and even damage of property. The construction of a runway is important and steps and procedures should be followed to discipline successful construction. Some of the important steps include the continuance of a runway and the marking and lightings.The length of a runway is manly affected by the types of plane that use the runway and the altitude. Larger aircrafts such as passenger planes require longer runways and smaller ones such as private jets can be accommodated by shorter runways. At a higher altitude these runways are designed to be longer referable to the reduced density of air which decreases the engine power. If its a fully operational and international airport it would require a longer runway that would accomm odate the number of planes that would be constantly streaming in and out. CITATION Jef l 1033 (Jeffrey Price) The markings and lightings of a runway are important since they enable operations at nighttime or when theres low visibility. The lighting systems such as strobe bars or light bars are installed at the far end of the runway or synchronized twinkling lights installed at each side of the runway path. These would aid the pilot in landing and help him not to sway from the main landing path. CITATION Jef l 1033 (Jeffrey Price) After full consideration and implementation of some of these procedures, one can be able to successfully construct a functional, efficient and manageable runwayReference1033 Jeffrey Price, Jeffrey Forrest. Practical Aviation Security Predicting and Preventing Future Threats. n.d.www.bomag.com//construction-equipment-dictionary-airport-constructSource document

On the book LADY CHATTERLEYS LOVER Research Paper

On the book LADY CHATTERLEYS devotee - Research Paper ExampleAt first, the term faithfulness does not appear to be self-consistent with the main plot in Lawrences chick Chatterleys Lover. The title itself implies infidelity. The main plot centers somewhat an adulterous wife, Connie Chatterley whose husband is rendered impotent as a result of an injury sustained in the war. peeress Chatterley, an aristocrat then takes up an affair with Mellors, the gamekeeper (Lawrence 2009). The question of fidelity arises in a vogue that challenges normative values existing at the time. While Lady Chatterley is un stanch to her husband and breaks ranks with her own class, she is faithful to her lover (Niven 1979, 184). Although Mellors is complicit in Lady Chatterleys adultery and is married himself, he himself is entirely faithful to Lady Chatterley. According to Gabriel and Smithson (1990), Mellors seeks the approval of one woman only (69). The lovers fidelity to each other however, calls fo r infidelity to their several(prenominal) spouses. However, from Lawrences perspective, he was not concerned with what might be characterized as photographic fidelity(Wuchina 2009, 172). In other words, Lawrence was more concerned with feelings that commanded fidelity rather than a sense of detached duty. This message is communicated by Mellors who, reflecting on his intimate encounters with Lady Chatterley, observed that The connection between them was growing closer. He could see the sidereal day when it would clinch up, and they would have to make a life together (Lawrence 2009, 142). Wuchina (2009) points out that Mellors has no second thoughts, or guilt (174). This is because, in its essentials, the relationship, the mutual attraction, is essentially legitimate (Wuchina 2009, 174). The legitimacy is founded on the fact that Lady Chatterley was in a loveless marriage and was making a particularly difficult sacrifice. In fact, Mellors observes of Lady Chatterley She was nicer than she knew, and oh, so much in like manner nice for the tough lot she was in contact with..But he would protect her with his warmth for a little while. For a little while, before the insentient iron world and the Mammon of mechanized voracity did them both in, her as well as him (Lawrence 2009, 136). Mellors was obviously referring to the fact that Lady Chatterley was quite young. She was only 23 years old and was trapped in an unusual situation, one that she was too young and perhaps too naive to cope with. Lady Chatterley was for the most part confined to the companionship of her wounded husband and his band of friends with whom she was essentially bored. As Daum (2008) observes, this is a situation that the young Lady Chatterley had to endure each day and it could not have been easy to cope with (3). Yet in this youthful innocence, the moral code of the times commanded fidelity from Lady Chatterley. Lawrence (2009) immediately draws attention to the fallacy of the moral cod e of the times. The novel opens with the caution ours is essentially a tragic age (5). Lady Chatterley was trapped in a time where, the First World war and its consequences were still fresh. She was therefore tethered to a marriage in which she could not find happiness and had and to learn the meaning of life. As the plot moves along, a poignant issue necessarily arises. Is it fair to previse the young Lady Chatterley in the circumstances in which she finds herself to be faithful to her marriage

Principles and trends in curriculum development Essay

Principles and trends in political platform development - Essay ExampleChildren of course express such creativity in their natural communication. Their communications may be expressed in various forms or languages in words, drawing, artwork, three-dimensional constructions, music and movement. youthfulness children do not express their ideas in just genius form but move naturally and easily between languages. They may vacillate from drawing, speaking, singing and moving (Fawcett & Hay, 2004). A more holistic view of breeding that likewise entails creativity development is now being supported by many educators, as it threads segregated scholarship into a more integrated one. Littledyke (2008) has defined integrated curriculum as such Integrated curriculum thus refers to the use of several several(predicate) strategies across several different domains and encompassing project and process approaches for holistic learning and development designed to support meaningful learning fo r children (pp. 21-22). Curriculum integration helps students recognize connections between curriculum areas. These connections are essential to the brain in piece to learn effectively. Integration changes the emphasis from the instruction of discrete donnish subjects to activities that promote learning through real-life tasks. It blends academic disciplines into integrated topic studies which support creative thinking and problem solving, as opposed to rote committal to memory and teacher-directed instruction of isolated skills and bits of information (Krogh, 1995). An integrated curriculum consists of a number of strategies that can be apply to deepen meaningfulness and support conceptual development (Bredekamp and Rosegrant, 1992). The initiative to integrate curriculum began when John Dewey (1938) proposed that curriculum be linked to real-life experiences and organized around activities that interest and engage children actively. Dewey asserted that childrens interests natur ally progress into tolerate learning activities and extend to various areas of study. As implied by the guidelines for appropriate curriculum, the concept of integration can besides be attributed to the integrated nature of development that is, development in the different domains does not occur in isolation rather they influence one another (Bredekamp and Rosegrant, 1992). An integrated curriculum allows the young child to behold the world around him more clearly. Furthermore, it provides opportunities for in-depth exploration of a topic and learning that has a thorough reporting more choices and therefore more motivation to learn and greater satisfaction with the results more active learning an opportunity for the teacher to learn along with the children and model lifelong learning and a more economic use of student and teacher time (Brewer, 2001). For the teacher, an integrated curriculum is a good planning contrivance that offers much flexibility. If the children lean towa rd another way other than what the teacher had expected, the integrated curriculum quickly guides her as to how to integrate it to a related concept so the flow of learning is not disrupted. At one glance, the integrated curriculum shows the coverage of what the children learn in school. It advocates natural learning, as it follows childrens interests and not bring down the concepts that they need to learn. It follows that the skills they learn become meaningful to them, as it sprouts from their own interests. It also gets to touch on

Theory and Practice of Ethics Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Theory and Practice of Ethics - Research reputation ExampleIt cannot be achieved by improvements in science and metaphysics. There can be differences of opinion roughly what is good for the human beings collectively. It has given rise to many theories in ethics. This paper aims at studying the power of media and its responsibilities from the ethical perspective. With the advancement in technology the design and shape of media is also fast changing. Technological advancement has made information very much accessible to everyone via various means. With internet and telecommunication and new(prenominal) bus media sources information travels very swiftly and fluidly all over the globe. With this wide reach and access of mass media comes the responsibility. thesis Statement Is the media playing its role responsibly for the collective well being of human kind? The immensity of Media Media has a strong role to play in forming the opinions of the public. Hence it in a way moulds wha t is welcome and what is not acceptable by the society. It has a strong capture in determining ethical boundaries of the society. always since its inception media has been a powerful tool in shaping and molding peoples intelligence but with the current mushroom growth of mass media its importance has increased manifolds. The outburst of internet has render it further taking it to new heights. Every individual now has access to loads of information and that too is so easily available just a click away. It has not only increased the role of media but also increased the importance of the opinion of the people. Now public opinion matters in approximately all walks of life even in important policy decisions. Public opinion matters most in politics. This growth in mass media has made individuals very opinionated and now we have opinions about just about everything and that too is an informed one (Vivan, 2006). Ethical Issues Created by Media Media and politics are strongly interrel ated. What we observe straightaway is the emerging phenomena of mediatization of politics, growing role of E-Politics and governance. These days media is extensively used by governments, political parties and all other stake holders in forming opinion of the public. It includes traditional media as well as all the modern electronic forms such as twitters, websites, social networking channels etc. Recently we observed an example of the influence of media in politics in countries like Egypt, Jordan and Libya (Street, 2010). But the question arises here, is the media brought revolution justified? Is it ethical? Is it really in the interest of the citizens of the country? With this increasing trend of mediatization the important question is no more about sanction of independence of media from politics and society but the need is to ensure independence of politics and society from the influence of media. Mediatization is a two pronged process. At one hand media emerge as sovereign ins titution, with independent thinking based on its own logic with which all the other social institutions must adapt. On the other hand it has become an integral part of all the other institutions of society such as politics, work, religion etc. Increasingly all the activities of these institutions are performed with the interaction of the mass media. The impact of mediatization can be understood from the fact that a headline in the newspaper may change the voting conduct of the people in the elections. Is the media playing its role sensibly and responsibly? Are they raising the right