The Great Game of Business :: essays research papers

The Great Game of Business I am often asked to say exactly what the Great Game of Business is. I pee-pee to admit I find this hard to do. It is not a system. It is not a methodology. It is not a philosophy, or an attitude, or a set of techniques. It is every last(predicate) of those things and more. It is a whole different way of running a company and thinking of how a company should be run.Business has many different split to it. The main two aspects of business are making money and generating cash. Many great deal hold outt know the difference between the two, precisely it is this trait that can determine whether or not your business will fail or be successful. Therefore it is of the utmost importance to give each mortal in the company the knowledge that they need to prosper.The biggest barrier at any company is ignorance, and it comes on more than just one level. The problem with the top managers is that they dont feel that the people below them understand the responsibil ities and problems that they have. The workers are the people who dont know why the managers do what they do. They also think that everything that goes maltreat is a result of the greed and stupidity of the managers. The middle managers are caught in the middle of everything. They are torn between the demands of the workers and the highest managers and feel as if they have a responsibility to both. They, perhaps, have the hardest job at the company because of it.Every company has trouble at some point being short on people that they need to do a specific job. To prevent this from becoming a disaster, plan ahead Give all people the opportunity to learn anything and everything that they want. read people the skills they would need to function in a department that is completely unlike their normal work. Not only will this prevent future problems, but you could find hidden talents in several people that will help you out a great deal. If you have every one doing something that they re ally savour doing, they will blow by any obstacles that arise. If ignorance is taken out of the workplace, it will help your establishment be prosperous, and motivate the people who work for you. The first stride to get people interested in their jobs is to give them the numbers.

Evolution Of Society In The Mi :: essays research papers

The New Way of ThinkingThe height of the Middle Ages signified a revolutionary way of thinking among the people. The people of the twenty-four hour period were pause out of the old, controlled lifestyle, to which they were accustomed, and they began expressing themselves in many different ways. The people began breaking out of the normal, monotonous lifestyle and they began becoming individuals. The women began taking on rising roles. They became single-handed and lived on their own. The soldiers began losing their prestige, and their life drastically changed. The clergymen took on more of a secular role, which prompted a new way of thinking toward the church. During the Middle Ages, peoples ideas began changing, which prompted a whole new lookout on society.The role of women drastically changed in the Middle Ages. Women became more independent. Society became more cerebrate on money. So women also became very focused on money, going to bed with a nice young man and earning yo ur first mina? And Im going to spend some of it ripe(p) outside(a) to buy you a new necklace (Turner, p. 39). Women became interested in jewelry and clothes, youd soon be able to support me, and buy your own jewellery, and adjudge loads of money and servants and gorgeous clothes (Turner, p. 39). Instead of women relying on men to subsidize their major needs, if women were unmarried or widowed, they began taking care of their own needs, When he died, I sold his hammer and tongs and anvil for two minas, and that kept us going for a while. Then I did various jobs like dressmaking and revolve and weaving, to go on together enough for us to live on. But all the time I was struggling to bring you up, this was what I was hoping for (Turner, p. 39). Women became fascinated with trying to keep open the fear of men, even if it meant making them jealous, if he thinks someone rich is after you. Hell be more upset, and start offering you better terms. He wont want his rival to outbid him (Turner, p. 42). So women began taking on a more independent role. Their fascination with money and prestige grew, and they wanted the maintenance of men, no matter what the cost. The role of women in society drastically began changing in the Middle Ages and a new way of thinking towards women developed.Evolution Of Society In The Mi essays research papers The New Way of ThinkingThe height of the Middle Ages signified a revolutionary way of thinking among the people. The people of the day were breaking out of the old, controlled lifestyle, to which they were accustomed, and they began expressing themselves in many different ways. The people began breaking out of the normal, monotonous lifestyle and they began becoming individuals. The women began taking on new roles. They became independent and lived on their own. The soldiers began losing their prestige, and their life drastically changed. The clergymen took on more of a secular role, which prompted a new way of thinking towar d the church. During the Middle Ages, peoples ideas began changing, which prompted a whole new outlook on society.The role of women drastically changed in the Middle Ages. Women became more independent. Society became more focused on money. So women also became very focused on money, going to bed with a nice young man and earning your first mina? And Im going to spend some of it right away to buy you a new necklace (Turner, p. 39). Women became interested in jewelry and clothes, youd soon be able to support me, and buy your own jewellery, and have lots of money and servants and gorgeous clothes (Turner, p. 39). Instead of women relying on men to subsidize their major needs, if women were unmarried or widowed, they began taking care of their own needs, When he died, I sold his hammer and tongs and anvil for two minas, and that kept us going for a while. Then I did various jobs like dressmaking and spinning and weaving, to scrape together enough for us to live on. But all the time I w as struggling to bring you up, this was what I was hoping for (Turner, p. 39). Women became fascinated with trying to keep the attention of men, even if it meant making them jealous, if he thinks someone rich is after you. Hell be more upset, and start offering you better terms. He wont want his rival to outbid him (Turner, p. 42). So women began taking on a more independent role. Their fascination with money and prestige grew, and they wanted the attention of men, no matter what the cost. The role of women in society drastically began changing in the Middle Ages and a new way of thinking towards women developed.

German Expressionism and Its Roots :: essays papers

German Expressionism and Its Roots Personal freedom and alternative thinking -- these were the conditions in WeimarRepublic Germany during the heyday of the expressionist feces in film.Spanning the years 1909-1924, theirs was a time of revolution (in Russia andGermany), war (World War I), and reaction (the rise of National Socialism inGermany). Anxious roughly the disintegration of their culture, filmmakers such as F.W.Murnau, Robert Wiene, and Ernst Lubitsch used cinema to create new forms of visual representation, exploring the possibility of reversing power relations throughthe look. The cinematic Expressionist movement in Germany is generally consideredto be the classic period of German cinema many Expressionist works are includedin the canon of the originations greatest films. From Lubitschs masterpieces Passion(1919) and Deception (1920), through Wienes famous The Cabinet of Dr.Caligari (1919), to Murnaus brilliant The Last Laugh (1924) and Nosferatu(1922), there has seldom been a movement of such consistent inspiration andachievement. Expressionism in cinema, as in the other arts, attempts to reappropriate analienated universe by transforming it into a private, personal vision. With that inmind, Expressionist cinema tried to deepen the audiences interaction with the film,combining technology and imaginative filming techniques in order to intensify the error of reality. The Expressionists practically reinvented the look of film withinnovative and unusual editing rhythms, perspectivally distorted sets, exaggeratedgestures, and the famous television camera unchained -- a new technique that allowed thecamera to move within the scene, vastly increasing the accessibility of thecharacters subjective point of view. The Expressionists developed new habits ofseeing,

Analysis of Importance of Being Earnest :: Literary Analysis Literature Essays

Analysis of Importance of Being Earnest No valet de chambre is an island. This means that no man is alvirtuoso. Of all of the men on the planet, they all have somebody. It may non be obvious to them, but they are not alone. This relates to The Importance of Being Earnest by Oscar Wilde in a light tone. Jack has no idea who either of his parents are. Lady Bracknell tells Jack To lose one parent may be regarded as a misfortune. To lose both looks like carelessness.(Act 1) When he finds out that the handbag he was in as an baby belongs to Miss Prism he embraces her and calls her Mother. Jack has been lonely without the knowledge of his parents and when he gets a hint of what might be a reality, he lights up like a Christmas tree without acknowledging that it might turn out to be false.This also holds true for Jack and Algernon. Algernon is alone and Jack asks for his help pretending to be his brother. Jack and Algernon both are helping each other during the time they are posing as bro thers. They have each others fellowship so that they arent alone.Another good example of the saying, No man is an island, is the love between Jacks younger wicked brother, Algernon and Cecily. It is not love at first sight, but rather she had fallen in love with him months prior to the day. Wilde has meant for us to interpret this as Algernon, even if everybody in his lifetime leaves him, he will have Cecilys love for him in both of his or her hearts. Even if Algernon never knew that Cecily is in love with him, Algernon will never be alone. With his feelings toward Cecily known as said by Algernon Cecily is the sweetest, dearest, prettiest girl in the whole world.(Act 3)The final few pages of the book also have a very measurable turn of events that portray that people arent alone at all in the world. Lady Bracknell tells Jack about who his parents are You are the son of my brusque sister, Mrs. Moncrieff, and consequently Algernons older brother.(Act 3)Throughout the play, Jack a nd Algernon thought that they were less than brothers, just friends. But in the end it is known that they are in item brothers and they were oblivious to the fact. This further explains that without even knowing the truth about one another, they will always be there for each other.

RAINFORESTS Essay -- Essays Papers

RAINFORESTSWhat be the rainwater forests? A rain forest can be merely defined as a evergreen forest inhabiting a tropical region, filled with a wide variety of plants and animals, with an annual rainfall of at least 2.5 meters. Simply speaking, they are the richest, oldest, most productive ecosystems on earth. An ecosystem is a living community together with its environment, together both functioning as a unit. Biologist, Norman Myers, states rainforests are the finest jubilance of nature ever known to the planet (1). There are three main types of rainforests temperate, sub-tropical, and tropical. Most of the rain forests still left in the world straight off are tropical. Tropical rain forests cover less then 6% of the earth, yet they contain half of the worlds species. As a outcome of fact, rain forests support 90,000 of the 250,000 identifies plant species. A tropical rain forest has three layers the canopy (treetops), the understory (young trees, ferns, shrubs), and the fores t floor. rain forests have been known as the uterus of life (1) because they are home to so legion(predicate) species. Temperate (much younger, and more full of nutrients, located along Canada and the United States, among others) and sub-tropical rain forests also contain many ranges of animals (monkeys, birds, snakes, jaguars), however they are not as different. Regardless, the rain forests possess an array of foliage and fauna. Tropical rain forests lie near the equator, which means the temperature is extremely hot, in a higher place eighty degrees year round, and the climate is extremely wet. Rainforests cover about two percent of the earths surface, or six percent of its dirt mass, and yet they are the primary shelter for over half of the plant and animal species on earth.... ... happening outside our hometown. Remember that this is the future for our generation. We CAN find out the destruction, however that is only is we try to make a difference and spread the word among others. Get involved. People of the Tropical Rain forest. Berkeley University of California Press, 1988. Hosansky, David. Saving the Rain forests. The CQ Researcher (1999) pgs. 497-99. Tropical Rain Forests. Berlin Springer-Verlag, 1988. The Primary Source Tropical Forests and Our Future. New York W. W. Norton and Company, Inc., 1984. Rochman, Hazel. Tropical Rain Forests/ Wetlands. Booklist (1999) pg. 440. Tangley, David. Rain Forests for Profit. U.S. News and World Report (1998) pgs. 40-44. Tropical Rain Forests. Oxford Clarendon Press, 1990. Wright, Evelyn. Giving the Rain Forests a Break. Business Week (1999) pg. 51.

RAINFORESTS Essay -- Essays Papers

RAINFORESTSWhat atomic number 18 the Rain forests? A rain forest can be merely specify as a evergreen forest inhabiting a tropical region, filled with a wide variety of plants and animals, with an annual rainfall of at least 2.5 meters. precisely speaking, they are the richest, oldest, most productive ecosystems on earth. An ecosystem is a living community together with its environment, together both functioning as a unit. Biologist, Norman Myers, states rainforests are the finest celebration of nature ever known to the planet (1). There are three main types of rainforests temperate, sub-tropical, and tropical. Most of the rain forests still left in the reality today are tropical. tropical rain forests cover less then 6% of the earth, yet they claim half of the worlds species. As a matter of fact, rain forests support 90,000 of the 250,000 identifies plant species. A tropical rain forest has three layers the canopy (treetops), the understory (young trees, ferns, shrubs), and the forest floor. Rain forests have been known as the womb of life (1) because they are home to so many species. Temperate (much younger, and more full of nutrients, located along Canada and the United States, among others) and sub-tropical rain forests also contain many ranges of animals (monkeys, birds, snakes, jaguars), however they are not as different. Regardless, the rain forests possess an array of foliage and fauna. Tropical rain forests lie near the equator, which means the temperature is highly hot, above eighty degrees year round, and the climate is extremely wet. Rainforests cover about two percent of the earths surface, or six percent of its land mass, and yet they are the primary shelter for over half of the plant and animal species on earth.... ... happening outside our hometown. Remember that this is the future for our generation. We shag stop the destruction, however that is only is we try to make a difference and spread the word among others. Get involved. People of the Tropical Rain forest. Berkeley University of California Press, 1988. Hosansky, David. pitch the Rain forests. The CQ Researcher (1999) pgs. 497-99. Tropical Rain Forests. Berlin Springer-Verlag, 1988. The Primary Source Tropical Forests and Our Future. New York W. W. Norton and Company, Inc., 1984. Rochman, Hazel. Tropical Rain Forests/ Wetlands. Booklist (1999) pg. 440. Tangley, David. Rain Forests for Profit. U.S. News and World Report (1998) pgs. 40-44. Tropical Rain Forests. Oxford Clarendon Press, 1990. Wright, Evelyn. Giving the Rain Forests a Break. Business Week (1999) pg. 51.

Ikea Children Labour

KEAs worldwide Sourcing Ch on the wholeenge Indian Rugs and Child tire (A) In May 1995, Marianne Barner faced a tough last. After just both years with IKEA, the worlds queen-sizedst article of article of furniture retailer, and less than a year into her job as business compass manager for carpets, she was faced with the decision of cutting off nonpareil of the comp boths major suppliers of Indian rugs. While such a move would break d stimulate supply and affect sales, she put the reasons to do so quite compelling.A German TV station had just broadcast an investigative report naming the supplier as one that used babe delve in the achievement of rugs made for IKEA. What frustrated Barner was that, like t come forward ensemble other IKEA suppliers, this large, well-regarded beau monde had recently sign-language(a) an addendum to its supply contract explicitly forbidding the use of tike labor on pain of termination. Even more difficult than this short-term decision was the long action Barner knew IKEA must take on this issue. On one hand, she was creation urged to sign up to an industry-wide result to growing c at one timerns about the use of sister labor in the Indian carpet industry.A recently formed partnership of manufacturers, importers, retailers, and Indian nongovernmental organizations (NGOs) was proposing to issue and monitor the use of Rugmark, a label to be mould on carpets certifying that they were made without baby labor. Simultaneously, Barner had been conversing with people at the Swedish further the Children organization who were urging IKEA to tally that its response to the situation was in the best rice beer of the sisterwhatever that might imply. Finally, there were some who wondered if IKEA should not just leave this hornets nest.Indian rugs accounted for a tiny part of IKEAs turnover, and to these observers, the time, cost, and reputation risk posed by continuing this product line seemed not worth the profit potenti al. The Birth and Maturing of a orbicular Comp any1 To agnise IKEAs operations, one had to beneathstand the philosophy and beliefs of its 70year-old founder, Ingvar Kamprad. Despite stepping down as CEO in 1986, almost a decade later, Kamprad retained the title of honorary chairman and was thus far rattling involved in the come withs activities.Yet perhaps even more powerful than his ongoing presence were his strongly held values and beliefs, which long ago had been deep embedded in IKEAs culture. Kamprad was 17 years old when he started the mail- methodicalness company he called IKEA, a name that combined his initials with those of his family farm, Elmtaryd, and parish, Agunnaryd, located in the ____________________________________________________________ ____________________________________________________ professor Chri pessaryher A.Bartlett, Executive Director of the HBS Europe Research Center Vincent Dessain, and Research Associate Anders Sjoman prepared this case. HBS cases are veritable solely as the basis for class discussion. real details have been disguised. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright 2006 President and Fel crusheds of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http//www. bsp. harvard. edu. No part of this publication whitethorn be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwisewithout the permission of Harvard Business School. 906-414 IKEAs Global Sourcing repugn Indian Rugs and Child Labor (A) forests of southern Sweden. Working out of the family kitchen, he sold goods such as fountain pens, cigarette lighters, and binders he purchased from low- costd sources and then advertised in a newsletter to local shopkeepers.When Kamprad matched his competitors by adding furniture to his newsletter in 1948, the immediate success of the new line led him to give up the small items. In 1951, to reduce product returns, he undefendable a display store in nearby Almhult village to allow customers to inspect products before buying. It was an immediate success, with customers traveling seven hours from the capital Stockholm by train to visit. Based on the stores success, IKEA stopped accepting mail orders. Later Kamprad reflected, The basis of the modern IKEA imagination was created at this time and in principle it still applies.First and foremost, we use a catalog to tempt people to visit an exhibition, which today is our store. . . . Then, catalog in hand, customers can see simple interiors for themselves, touch the furniture they ask to buy and then write out an order. 2 As Kamprad developed and refined his furniture retailing business model he became increasingly frustra ted with the way a tightly knit cartel of furniture manufacturers controlled the Swedish industry to keep prices high. He began to view the situation not just as a business opportunity moreover withal as an unacceptable social problem that he wanted to correct.Foreshadowing a vision for IKEA that would later be articulated as creating a founder life for the many people, he wrote A disproportionately large part of all resources is used to satisfy a small part of the population. . . . IKEAs aim is to change this situation. We shall offer a wide background of home furnishing items of good design and function at prices so low that the majority of people can afford to buy them. . . . We have great ambitions. 3 The small newsletter soon expanded into a panoptic catalog. The 1953 issue introduced what would become another(prenominal) key IKEA feature self-assembled furniture.Instead of buying complete pieces of furniture, customers bought them in flat packages and put them together th emselves at home. Soon, the knockdown concept was fully systemized, saving transport and storage be. In typical fashion, Kamprad turned the savings into still get down prices for his customers, gaining an even larger following among young postwar syndicateers tone for well-designed but inexpensive furniture. Between 1953 and 1955, the companys sales doubled from SEK 3 million to SEK 6 million. 4Managing Suppliers Developing Sourcing Principles As its sales took off in the late 1950s, IKEAs radically new concepts began to encounter stiff opposition from Swedens large furniture retailers. So threatened were they that when IKEA began exhibiting at trade fairs, they colluded to stop the company from taking orders at the fairs and eventually even from showing its prices. The cartel also pressured manufacturers not to sell to IKEA, and the few that hold outd to do so ofttimes made their deliveries at night in unmarked vans.Unable to meet demand with such constrained local supply, Ka mprad was forced to look abroad for new sources. In 1961, he contracted with several furniture factories in Poland, a country still in the Communist eastern bloc. To assure quality output and undeviating legal transfer, IKEA brought its knowhow, taught its servicees, and even provided machinery to the new suppliers, revitalizing Polands furniture industry as it did so. Poland soon became IKEAs largest source and, to Kamprads delight, at much lower costsonce again allowing him to reduce his prices.Following its success in Poland, IKEA adopted a general procurement principle that it should not own its means of production but should seek to develop close ties by supporting its suppliers in a 2 IKEAs Global Sourcing contend Indian Rugs and Child Labor (A) 906-414 long-run relationship. a Beyond supply contracts and technology transfer, the relationship led IKEA to reconcile loans to its suppliers at reasonable rates, repayable through future shipments. Our objective is to develop long-term business partners, explained a senior get manager. We commit to doing all we can to keep them competitiveas long as they remain equally move to us. We are in this for the long run. Although the relationship between IKEA and its suppliers was often described as one of mutual dependency, suppliers also knew that they had to remain competitive to keep their contract. From the rootage they understood that if a more cost-effective alternative appeared, IKEA would try to help them respond, but if they could not do so, it would move production. In its constant quest to lower prices, the company developed an unusual way of identifying new sources.As a veteran IKEA manager explained We do not buy products from our suppliers. We buy unused production capacity. It was a philosophy that often led its purchasing managers to seek out seasonal manufacturers with spare off-season capacity. There were many classic examples of how IKEA matched products to supplier capabilities they had sail makers make blank space cushions, window factories produce table frames, and ski manufacturers build chairs in their off-season. The manager added, Weve always worried more about finding the right management at our suppliers than finding high-tech facilities.We will always help good management to develop their capacity. Growing Retail Expanding Abroad Building on the success of his branch store, Kamprad self-financed a store in Stockholm in 1965. Recognizing a growing use of automobiles in Sweden, he bucked the dress of having a downtown show inhabit and opted for a suburban location with ample parking space. When customers drove home with their furniture in flat packed boxes, they assumed two of the costliest parts of traditional furniture retailinghome delivery and assembly. In 1963, even before the Stockholm store had opened, IKEA had expanded into Oslo, Norway.A decade later, Switzerland became its set-back non-Scandinavian market, and in 1974 IKEA entered Germany, wh ich soon became its largest market. (See Exhibit 1 for IKEAs worldwide expansion. ) At each new store the same simple Scandinavian-design products were backed up with a catalog and offbeat advertising, presenting the company as those impossible Swedes with strange ideas. And reflecting the companys conservative values, each new entry was financed by previous successes. b During this expansion, the IKEA concept evolved and became increasingly formalized. (Exhibit 2 summarizes classical events in IKEAs corporate history. It still built large, suburban stores with knockdown furniture in flat packages the customers brought home to assemble themselves. precisely as the concept was refined, the company required that each store follow a predetermined design, set up to maximize customers exposure to the product range. The concept mandated, for instance, that the living room interiors should follow immediately after the entrance. IKEA also serviced customers with features such as a playro om for pincerren, a low-priced restaurant, and a Sweden Shop for groceries that had made IKEA Swedens leading food exporter. At the same time, the range gradually This policy was modified after a number of East European suppliers broke their contracts with IKEA after the take root of the Berlin Wall opened new markets for them. IKEAs subsequent supply chain problems and loss of substantial investments led management to develop an internal production company, Swedwood, to ensure delivery stability. However, it was decided that only a limited amount of IKEAs purchases (perhaps 10%) should be sourced from Swedwood. b By 2005, company lore had it that IKEA had only interpreted one bank loan in its corporate historywhich it had paid back as soon as the cash flow allowed. 906-414 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) expanded beyond furniture to include a full line of home furnishing products such as textiles, kitchen utensils, flooring, rugs and carpets, lamp s, and plants. The acclivitous Culture and Values5 As Kamprads evolving business philosophy was formalized into the IKEA vision statement, To create a better everyday life for the many people, it became the foundation of the companys strategy of selling affordable, good-quality furniture to mass-market consumers around the world.The cultural norms and values that developed to support the strategys implementation were also, in many ways, an citation of Kamprads personal beliefs and style. The true IKEA spirit, he remarked, is founded on our enthusiasm, our constant will to renew, on our cost-consciousness, on our willingness to assume responsibility and to help, on our abstruseness before the task, and on the simplicity of our behavior. As well as a summary of his aspiration for the companys behavioral norms, it was also a good statement of Kamprads own personal management style.Over the years a very distinct organizational culture and management style emerged in IKEA reflecting these values. For example, the company operated very conversationally as evidenced by the open-plan office landscape, where even the CEO did not have a separate office, and the familiar and personal way all employees come up toed one another. But that informality often masked an intensity that derived from the organizations high self-imposed standards. As one senior executive director explained, Be get down there is no security available behind status or closed openings, this environment actually puts pressure on people to perform. The IKEA management process also stressed simplicity and attention to detail. Complicated rules paralyze verbalize Kamprad. The company organized anti-bureaucrat week every year, requiring all managers to spend time movementings in a store to reestablish contact with the front line and the consumer. The workpace was such that executives joked that IKEA believed in management by running around. Cost consciousness was another strong part of the mana gement culture. Waste of resources, said Kamprad, is a mortal sin at IKEA. Expensive solutions are often signs of mediocrity, and an idea without a price tag is never acceptable. Although cost consciousness extended into all aspects of the operation, travel and entertainment expenses were particularly sensitive. We do not set any price on time, remarked an executive, recalling that he had once phoned Kamprad to get approval to fly first class. He explained that economy class was full and that he had an urgent appointment to keep. There is no first class in IKEA, Kamprad had replied. Perhaps you should go by car. The executive completed the 350-mile trip by taxi. The search for creative solutions was also highly prized with IKEA. Kamprad had written, only if while sleeping one makes no mistakes.The fear of making mistakes is the root of bureaucracy and the enemy of all evolution. Though formulation for the future was encouraged, overanalysis was not. Exaggerated planning can be f atal, Kamprad advised his executives. Let simplicity and common sense characterize your planning. In 1976, Kamprad felt the need to commit to paper the values that had developed in IKEA during the previous decades. His thesis, Testament of a Furniture head teacher, became an important means for spreading the IKEA philosophy, particularly during its period of rapid worldwide expansion. (Extracts of the Testament are inclined in Exhibit 3. Specially trained IKEA ambassadors were assigned to key positions in all units to spread the companys philosophy and values by educating their subordinates and by acting as role models. 4 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) 906-414 In 1986, when Kamprad stepped down, Anders Moberg, a company veteran who had once been Kamprads personal assistant, took over as president and CEO. But Kamprad remained intimately involved as chairman, and his influence extended well beyond the ongoing cursory operations he was the self-ap pointed guardian of IKEAs deeply embedded culture and values.Waking up to environmental and Social Issues By the mid-1990s, IKEA was the worlds largest specialized furniture retailer. sales for the IKEA Group for the financial year ending August 1994 totaled SEK 35 billion (about $4. 5 billion). In the previous year, more than 116 million people had visited one of the 98 IKEA stores in 17 countries, most of them drawn there by the companys product catalog, which was printed yearly in 72 million copies in 34 languages. The privately held company did not report profit levels, but one estimate put its net margin at 8. 4% in 1994, yielding a net profit of SEK 2. billion (about $375 million). 6 After decades of seeking new sources, in the mid-1990s IKEA worked with almost 2,300 suppliers in 70 countries, sourcing a range of around 11,200 products. Its relationship with its suppliers was dominated by commercial issues, and its 24 traffic service offices in 19 countries primarily monitor ed production, tested new product ideas, negotiated prices, and suss out quality. (See Exhibit 4 for selected IKEA figures in 1994. ) That relationship began to change during the 1980s, however, when environmental problems emerged with some of its products.And it was even more severely challenged in the mid-1990s when accusations of IKEA suppliers victimisation child labor surfaced. The Environmental Wake-Up Formaldehyde In the early 1980s, Danish authorities passed regulations to define limits for methanal emissions permissible in building products. The chemical compound was used as cover song glue in materials such as plywood and particleboard and often seeped out as gas. At concentrations above 0. 1 mg/kg in air, it could cause watery eyes, headaches, a burning sensation in the throat, and difficulty brea occasion.With IKEAs profile as a leading local furniture retailer using particleboard in many of its products, it became a prime target for regulators wanting to publicize th e new standards. So when tests showed that some IKEA products emitted more formaldehyde than was allowed by legislation, the case was wide publicized and the company was fined. More significantlyand the real lesson for IKEAwas that due to the publicity, its sales dropped 20% in Denmark. In response to this situation, the company quickly established wet requirements regarding formaldehyde emissions but soon found that suppliers were failing to meet its standards.The problem was that most of its suppliers bought from subsuppliers, who in turn bought the binding materials from glue manufacturers. Eventually, IKEA decided it would have to work directly with the glue-producing chemical companies and, with the collaboration of companies such as ICI and BASF, soon found ways to reduce the formaldehyde off-gassing in its products. 7 A decade later, however, the formaldehyde problem returned. In 1992, an investigative team from a large German newspaper and TV company found that IKEAs best-s elling bookcase series, billy goat, had emissions higher than German legislation allowed.This time, however, the source of the problem was not the glue but the lacquer on the bookshelves. In the wake of headlines describing deadly poisoned bookshelves, IKEA immediately stopped both the production and sales of Billy bookcases worldwide and corrected the problem before resuming distribution. Not counting the cost of lost sales and production or the damage to goodwill, the Billy incident was estimated to have cost IKEA $6 million to $7 million. 8 5 906-414 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A)These events prompted IKEA to address broader environmental concerns more directly. Since wood was the principal material in about half of all IKEA products, forestry became a natural starting point. Following discussions with both Greenpeace and arena Wide Fund for Nature (WWF, formerly World Wildlife Fund) and using standards set by the Forest Stewardship Council, IKE A established a forestry policy stating that IKEA would not accept any timber, veneer, plywood, or layer-glued wood from intact natural forests or from forests with a high conservation value.This meant that IKEA had to be willing to take on the task of tracing all wood used in IKEA products back to its source. 9 To monitor compliance, the company appointed forest managers to carry out random checks of wood suppliers and run projects on responsible forestry around the world. In addition to forestry, IKEA identified four other areas where environmental criteria were to be applied to its business operations adapting the product range functional with suppliers transport and distribution and ensuring environmentally conscious stores.For instance, in 1992, the company began using chlorine-free recycled paper in its catalogs it redesigned the best-selling OGLA chair originally manufactured from beechso it could be made using waste material from yogurt cup production and it redefined its p ackaging principles to eliminate any use of PVC. The company also maintained its partnership with WWF, resulting in numerous projects on global conservation, and funded a global forest watch computer programme to map intact natural forests worldwide. In addition, it employed in an ongoing dialogue with Greenpeace on forestry. 10 The Social Wake-Up Child LaborIn 1994, as IKEA was still working to resolve the formaldehyde problems, a Swedish video recording documentary showed children in Pakistan working at weaving looms. Among the several Swedish companies mentioned in the film as importers of carpets from Pakistan, IKEA was the only highprofile name on the list. Just two months into her job as business area manager for carpets, Marianne Barner recalled the shockwaves that the TV program sent through the company The use of child labor was not a high-profile public issue at the time. In fact, the U. N. Convention on the Rights of the Child had only been published in December 1989. So, media attention like this TV program had an important role to play in raising awareness on a topic not well known and understoodincluding at IKEA. . . . We were caught wholly unaware. It was not something we had been paying attention to. For example, I had spent a couple of months in India learning about trading but got no exposure to child labor. Our buyers met suppliers in their city offices and rarely got out to where production took place. . . . Our immediate response to the program was to apologize for our ignorance and acknowledge that we were not in full control of this problem.But we also committed to do something about it. As part of its response, IKEA sent a legal team to Geneva to seek input and advice from the International Labor physical composition (ILO) on how to deal with the problem. They learned that Convention 138, adopted by the ILO in 1973 and ratified by 120 countries, committed ratifying countries to working for the abolition of labor by children under 1 5 or the age of compulsory schooling in that country. India, Pakistan, and Nepal were not signatories to the convention. 1 Following these discussions with the ILO, IKEA added a clause to all supply contractsa black-andwhite clause, as Barner put itstating simply that if the supplier employed children under legal working age, the contract would be cancelled. To take the load off field trading managers and to provide some independence to the monitoring process, the company appointed a third-party agent to monitor child labor practices at its suppliers in India and Pakistan. Because this type of outside(a) monitoring was very unusual, IKEA had some difficulty locating a reputable and competent company to perform the task. Finally, they appointed a 6IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) 906-414 well-known Scandinavian company with extensive experience in providing external monitoring of companies quality assurance programs and gave them the mandate not only t o investigate complaints but also to undertake random audits of child labor practices at suppliers factories. Early Lessons A Deeply Embedded Problem With India being the biggest purchasing source for carpets and rugs, Barner contacted Swedish Save the Children, UNICEF, and the ILO to expand her understanding and to get advice about the issue of child labor, especially in South Asia.She soon found that hard data was often elusive. While estimates of child labor in India varied from the governments 1991 census figure of 11. 3 million children under 15 working12 to Human Rights Watchs estimate of between 60 million and 115 million child laborers,13 it was clear that a very large number of Indian children as young as five years old worked in agriculture, mining, quarrying, and manufacturing, as well as acting as household servants, street vendors, or beggars.Of this total, an estimated 200,000 were employed in the carpet industry, working on looms in large factories, for small subcontr actors, and in homes where whole families worked on looms to earn supernumerary income. 14 Children could be bondedessentially placed in servitudein order to pay off debts incurred by their parents, typically in the range of 1,000 to 10,000 rupees ($30 to $300). But due to the astronomical interest rates and the very low wages offered to children, it could take years to pay off such loans. Indeed, some indentured child laborers eventually passed on the debt to their own children.The Indian government stated that it was committed to the abolition of bonded labor, which had been illegal since the Children (Pledging of Labour) Act passed under British rule in 1933. The practice continued to be widespread, however, and to reinforce the earlier law, the government passed the Bonded Labour System (Abolition) Act in 1976. 15 But the government took a less dictatorial stand on unbonded child labor, which it characterized as a socio economic phenomenon arising out of poverty and the lack o f development. The Child Labour (Prohibition and Regulation) Act of 1986 prohibited the use of child labor (applying to those under 14) in certain defined hazardous industries and regulated childrens hours and working conditions in others. But the government felt that the majority of child labor involved children working alongside and under the supervision of their parents in agriculture, cottage industries, and service roles. Indeed, the law specifically permitted children to work in craft industries in order not to outlaw the passage of specialized handicraft skills from generation to generation. 16 Critics charged that even with these laws on the books, exploitive child laborincluding bonded laborwas widespread because laws were poorly enforced and prosecution rarely severe. 17 Action Required New Issues, New Options In the fall of 1994, after managing the initial response to the crisis, Barner and her direct manager traveled to India, Nepal, and Pakistan to learn more. Barner re called the trip We felt the need to educate ourselves, so we met with our suppliers. But we also met with unions, politicians, activists, NGOs, U. N. rganizations, and carpet export organizations. We even went out on unannounced carpet factory raids with local NGOs we saw child labor, and we were thrown out of some places. On the trip, Barner also learned of the formation of the Rugmark Foundation, a recently initiated industry response to the child labor problem in the Indian carpet industry. Triggered by a consumer awareness program started by serviceman rights organizations, consumer activists, and trade unions in Germany in the early 1990s, the Indo-German Export Promotion Council had joined up with key 906-414 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) Indian carpet manufacturers and exporters and some Indian NGOs to develop a label certifying that the hand-knotted carpets to which it was attached were made without the use of child labor. To implement thi s idea, the Rugmark Foundation was organized to negociate the use of the label. It expected to begin exporting rugs carrying a unique identifying number in early 1995.As a major purchaser of Indian rugs, IKEA was invited to sign up with Rugmark as a way of dealing with the ongoing potential for child labor problems on products sourced from India. On her return to Sweden, Barner again met frequently with the Swedish Save the Childrens expert on child labor. The people there had a very forward-looking view on the issue and taught us a lot, said Barner. Above all, they emphasized the need to ensure you always do what is in the best interests of the child. This was the principle set at the heart of the U. N.Convention on the Rights of the Child (1989), a document with which Barner was now quite familiar. (See Exhibit 5 for Article 32 from the U. N. Convention on the Rights of the Child. ) The more Barner learned, the more complex the situation became. As a business area manager with f ull profit-and-loss responsibility for carpets, she knew she had to protect not only her business but also the IKEA brand and image. Yet she viewed her responsibility as broader than this She felt the company should do something that would make a difference in the lives of the children she had seen.It was a view that was not universally held within IKEA, where many were concerned that a very proactive stand could put the business at a significant cost disadvantage to its competitors. A New Crisis Then, in the spring of 1995, a year after IKEA began to address this issue, a well-known German documentary maker notified the company that a film he had made was about to be broadcast on German television showing children working at looms at Rangan Exports, one of IKEAs major suppliers.While refusing to let the company preview the video, the filmmaker produced still shots taken directly from the video. The producer then invited IKEA to send someone to take part in a live discussion during the airing of the program. state Barner, Compared to the Swedish program, which documented the use of child labor in Pakistan as a serious report about an important issue without targeting any individual company, it was immediately clear that this German-produced program planned to take a confrontational and aggressive approach aimed directly at IKEA and one of its suppliers. For Barner, the first question was whether to advocate that IKEA participate in the program or decline the invitation. Beyond the immediate public relations issue, she also had to decide how to deal with Rangan Exports apparent violation of the contractual commitment it had made not to use child labor. And finally, this crisis raised the issue of whether the overall approach IKEA had been taking to the issue of child labor was appropriate. Should the company continue to try to deal with the issue through its own relationships with its suppliers?Should it step back and allow Rugmark to monitor the use of child labor on its behalf? Or should it certify that the problem was too deeply embedded in the culture of these countries for it to have any real impact and simply withdraw? 8 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) 906-414 Exhibit 1 IKEA Stores, Fiscal Year Ending August 1994 a. Historical Store Growth 1954 Number of Stores 0 1964 2 1974 9 1984 52 1994 114 b. Countrys First StoreFirst Store (with city) Country Sweden Norway Denmark Switzerland Germany Australia Canada Austria Netherlands Singapore Spain Iceland France Saudi Arabia Belgium Kuwait United States United Kingdom Hong Kong Italy Hungary Poland Czech Republic United Arab Emirates Slovakia Taiwan Year 1958 1963 1969 1973 1974 1975 1976 1977 1978 1978 1980 1981 1981 1983 1984 1984 1985 1987 1988 1989 1990 1991 1991 1991 1992 1994 City Almhult Oslo Copenhagen Zurich Munich Artamon Vancouver Vienna Rotterdam Singapore Gran Canaria Reykjavik Paris Jeddah Brussels Kuwait City Philadelphia Manchester Hong Ko ng Milan capital of Hungary Platan Prague Dubai Bratislava TaipeiSource IKEA website, http//franchisor. ikea. com/txtfacts. html, accessed October 15, 2004. 9 906-414 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) Exhibit 2 IKEA History Selected Events Year 1943 1945 1948 1951 1955 1956 1958 1961 1963 1965 1965 1973 1974 1978 1980 1980 1985 1985 1991 Event IKEA is founded. Ingvar Kamprad constructs the company name from his initials (Ingvar Kamprad), his home farm (Elmtaryd), and its parish (Agunnaryd). The first IKEA ad appears in press, advertising mail-order products. Furniture is introduced into the IKEA product range.Products are still only advertised through ads. The first IKEA catalogue is distributed. IKEA starts to design its own furniture. Self-assembly furniture in flat packs is introduced. The first IKEA store opens in Almhult, Sweden. Contract with Polish sources, IKEAs first non-Scandinavian suppliers. First delivery is 20,000 chairs. The first IKEA st ore outside Sweden opens in Norway. IKEA opens in Stockholm, introducing the self-serve concept to furniture retailing. IKEA stores add a section called The Cook Shop, offering quality utensils at low prices.The first IKEA store outside Scandinavia opens in Spreitenbach, Switzerland. A plastic chair is developed at a supplier that usually makes buckets. The BILLY bookcase is introduced to the range, becoming an exacting top seller. One of IKEAs best-sellers, the KLIPPAN sofa with removable, washable covers, is introduced. Introduction of LACK coffee table, made from a strong, light material by an interior door factory. The first IKEA Group store opens in the U. S. MOMENT sofa with frame built by a supermarket trolley factory is introduced. Wins a design prize. IKEA establishes its own industrial group, Swedwood.Source Adapted from IKEA Facts and Figures, 2003 and 2004 editions, and IKEA internal documents. 10 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) 906-414 E xhibit 3 A Furniture Dealers TestamentA tallyd Overview In 1976, Ingvar Kamprad listed nine aspects of IKEA that he believed formed the basis of the IKEA culture together with the vision statement To create a better everyday life for the many people. These aspects are given to all new employees through a pamphlet titled A Furniture Dealers Testament. The following table summarizes the major points Cornerstone 1.The Product RangeOur Identity 2. The IKEA SpiritA Strong and Living Reality 3. Profit Gives Us Resources Summarize Description IKEA sells well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. IKEA is about enthusiasm, renewal, thrift, responsibility, humbleness toward the task and simplicity. IKEA will achieve profit (which Kamprad describes as a wonderful word) through the lowest prices, good quality, economical development of products, improved purchasing processes and cost savings. Waste is a deadly sin. 4. Reaching Good Results with Small Means 5. Simplicity is a Virtue Complex regulations and exaggerated planning paralyze. IKEA people confirmation simple in style and habits as well as in their organizational approach. IKEA is run from a small village in the woods. IKEA asks shirt factories to make seat cushions and window factories to make table frames. IKEA discounts its umbrellas when it rains. IKEA does things differently. We can never do everything everywhere, all at the same time. At IKEA, you choose the most important thing to do and finish that before starting a new project. The fear of making mistakes is the root of bureaucracy. Everyone has the right to make mistakes in fact, everyone has an obligation to make mistakes. 6. Doing it a Different Way 7. ConcentrationImportant to Our Success 8. Taking ResponsibilityA Privilege 9. Most Things Still Remain to be IKEA is only at the beginning of what it might become. 200 stores is Done. A Glorious Future nothing. We are still a small company at heart. Source Adapted by casewriters from IKEAs A Furniture Dealers Testament Bertil Torekull, Leading by Design The IKEA Story (New York Harper Business, 1998, p. 12) and interviews. 11 906-414 IKEAs Global Sourcing Challenge Indian Rugs and Child Labor (A) Exhibit 4 a. Sales IKEA in Figures, 19931994 (fiscal year ending August 31, 1994) Country/region Germany Sweden Austria, France, Italy, Switzerland Belgium, Netherlands, United Kingdom, Norway North the States (U. S. and Canada) Czech Republic, Hungary, Poland, Slovakia Australia SEK billion 10. 4 3. 9 7. 7 7. 3 4. 9 0. 5 0. 4 35. 0 Percentage 29. 70% 11. 20% 21. 90% 20. 80% 13. 90% 1. 50% 1. 00% b. PurchasingCountry/region Nordic Countries East and Central Europe Rest of Europe Rest of the World Percentage 33. 4% 14. 3% 29. 6% 22. 7% Source IKEA Facts and Figures, 1994. Exhibit 5 The U. N. Convention on the Rights of the Child Article 32 1. States Parties recognize the right of the child to be protected from e conomic exploitation and from performing any work that is likely to be hazardous or to interfere with the childs education, or to be harmful to the childs health or physical, mental, spiritual, moral, or social development. . States Parties shall take legislative, administrative, social, and educational measures to ensure the implementation of the present article. To this end, and having regard to the relevant provisions of other international instruments, States Parties shall in particular (a) (b) (c) Provide for a minimum age for admission to employment Provide for appropriate regulation of hours and conditions of employment Provide for appropriate or other sanctions to ensure the effective enforcement of the present article.

Analysis of the Demand for a M&S Simply Food Convenience Store

INTRODUCTION In this report we assess whether an M&S scarcely f be for thought convenience storage would be profi put back when located in Complex Desjardins, Montreal. In the U. K. correctly aliment possess a strong mark image and wide-variety of products that empha size of it quality. Although considered more(prenominal) expensive than competing stores To see if the chain provide acquire the same direct of winner in Montreal, we first analyzed the fundamentals and competitive landscape of the industry. at one(a) time a gap in the trade was identified, we used quantitative research practices to examine for each one of the marting mix factors involved in doing the store.Our findings will cont stopping point whether the location and consumer pool under consideration will RESEARCH OBJECTIVES * Identify the M&S Simply regimen products and go, and the factors that drive the chains success in the U. K. * Analyze the market fundamentals of the convenience store sector i n Montreal, and identify whether a market gap for quality, high-end stores such as M&S Simply regimen exists * Assess whether M&S Simply feed will be profitable in Complex Desjardins based on the following factor (i) Location (ii) Consumer demographic (iii) Consumer Preferences (iv) Competition & Pricing Propose key operating and marketing strategies to ensure the success of M&S Simply viands in Complex Desjardins. METHODOLOGY labor Knowledge Exploratory research was employed to gain understanding of the U. K. convenience market and lean how the M&S Simply nutrition chain is positioned. This involved a review of studies and data do available by leading international research institutions, as soundly as informal discussions with consumers who previously lived in London and ar familiar with the brand. We applied the same methodologies when conducting a similar analysis of the Montreal convenience market.In this peg of our research we were able to apply more formal approaches, such as conducting in-depth interviews with store managers. After all the necessary information was acquired, a qualitative relation of the industries was made to determine whether opportunities existed for M&S Simply Food in Montreal and whether a repositioning of products would be needed. Target Market From our previous analysis we establish a crisscross market consumers at the Complex Desjardins. This location is one of the briny attractions in Montreal, at a vast 4 million squargon(p) feet.Roughly 30,000 people come to the complex and its borders daily to work, shop, exhaust and/or racket the activities surrounding the Central Square. The Central Square inside the building has a surface of 15,000 square feet and is surrounded by a commercial gallery of 100 stores and restaurants. Thus, this location was chosen because of its notoriety and whacking exposure to residents and tourists. Survey and consume Size To determine whether consumers at Complex Desjardins would be wi lling to purchase M&S Simple Food products we conducted an anonymous survey on forage services within the complex.The survey was a questionnaire made up variety of formats designed to draw out information about the location, demographic, consumer preferences, surrounding competition, pricing comparisons and consumers willingness to pay. Interviews were conducted at the Complex Desjardins, as well as within a 500m radius of its surroundings which comprised of Complexe Guy-Favreau, Bleury Street, Place Des Arts and Boulevard Saint-Laurent. We classified qualified respondents as consumers that came through the complex at least 3 times a workweek.In total, we interviewed 96 people, considering a variability of 50% and a 10% acceptable take in error at 95% level of confidence. Assuming the total population under observation here is 30,000, it is unornamented that a 5% confidence interval is well above 96. Thus, no more readjustments are needed due to small sampling size. FINDINGS Co nvenience Market (1) U. K. Industry The U. K. convenience store market was valued at ? 30. 9 billion in the 12 months to April 2010, representing a 6. 3% increase on the previous year. The value of the market continued to set out despite a 0. 5% in store numbers. With he total U. K. Food and Grocery market expanding at a slower rate of 4. 1% in the same period, it is evident that the convenience sector is accelerating at a faster pace than the overall market. Thus, its market share has risen to 20. 5%. The factors unprompted the sector are the rising number of single person households, a growing population, increasing number of women in the work place and longer working weeks. The sector is also propelled forward by improved operational standards, gr extinguisher awareness of shopper trends and more late, tailored convenience solutions. (2) M&S Simply Food PositioningThe convenience sector is highly fragmented, with store operators divided into the following segments co-operativ e, forecourts, multiples, symbols & franchise, and non-affiliated independents. M&S Simply Food is part of the franchise segment, which recorded the fastest branch in the previous year. This expansion was driven by additional stores, increased promotional activity and improved value for money. M&S Simply Food specializes in selling ready-made meals salads, sandwiches, desserts, snacks, and microwavable dishes. The self-service store also sells fresh produce, possessing wide selection of fruit and vegetables.Being high-end oriented, the franchise targets working professionals not only expression for a fast, healthy meal, but also willing and able to pay an additional expense for high quality food. For the added premium, customers have access to more venturous recipes, better packaging and fresher ingredients. These value added services, aboard the modern layout of the stores, give the brand a competitive edge in the market and allow it to take in a significant share of consumers . A negative sentiment expressed by consumers was attributed to the experience of purchasing at M&S Simply Food stores.Due to brands high popularity, long queues often form inhibiting browsing by other potential customers and causing feeling of frustrations by professionals that are time-sensitive. (3) Montreal Industry The convenience sector in Montreal is made of Canadian chains and independents. Family-run depanneurs cater to local neighborhoods and immigrant populations, offering specialty foods and discount long-distance calling cards alongside the usual convenience-store fare. Others offer a wider variety of services such as Canada Post, Western Union transfers, Internet access, and home-delivery of groceries.However, the market is dominated by a large Canadian chain known as Couch-Tard Inc. The chain offers a quality assortment of freshly brewed coffee, frozen/iced beverages, fresh sandwiches and other fresh food items that are marked under proprietary brands. Arguing that mo st convenience stores are too cluttered, the Couche-Tard company introduced a new concept called Store 2000. These stores have wider layouts, brighter lighting, modern decor and often have Quick-Service Restaurants (QSR) located within them. The new concept was a success and the results were integrated into upgrades for all stores. 4) M&S Simply Food Expanding to Montreal It is evident from our research that the U. K. has a more diverse group of convenience stores with different positioning catering to all consumer income brackets. However, in Montreal we see that Couche-Tard owns the majority of the market and is designed to target the average consumer, thereby not competing with deppaneurs immigrant pool. This also illustrates a gap in the Montreal convenience market value-added stores aimed at consumers from a high income bracket. M&S Simply Foods positioning in U. K. onvenience markets makes it an ideal candidate. Survey Results (1) Location The statistical analysis of the ques tionnaire revealed that over 85% of the respondents visited the Complex Desjardins and its surrounding area at least 3 times a week. In Table below it is evident that the number of times a week respondents enjoy meals at the complex is greater in frequency towards higher values, with the overall average at 2. 7 times. This illustrates that the location receives a great deal of groundwork traffic, and is a popular food services venue. Table 1 How Often Consumers Eat at Complex Desjardins absolute frequency Percent effectual Percent accumulative Percent Valid Never 2 2. 1 2. 7 2. 7 Once a month 2 2. 1 2. 7 5. 4 semiweekly 4 4. 3 5. 4 10. 8 Once a week 7 7. 4 9. 5 20. 3 Twice a week 13 13. 8 17. 6 37. 8 Three times a week 20 21. 3 27 64. 9 Four times a week 16 17 21. 6 86. 5 Five times a week 10 10. 6 13. 5 100 make sense 74 78. 7 100 Missing organisation 20 21. 3 Total 94 100 Furthermore, findings indicate that respondents favor particular designated areas within t he complex and its surroundings when eating.With rejoinder rates of 38% and 34% respectively, the most popular areas are the food court and restaurants/cafes on the adjacent Saint-Catherine Streets. plot 1 Preferred Food Locations (2) Consumer Demographic In Table 2 we see the sample size under consideration reflects the social demographic profile of the area professionals, local residents or students study nearby. There is a fairly even distribution between male and female respondents, with males slightly ahead at 51%, conveying that the area as attracts both sexes. Table 2Social Demographic Profile of Complex Desjardins Based on Sample Statistics I work at or fast to Complexe Desjardins I live at or close to Complexe Deskardins I study at or close to Complexe Desjardins None of the above N Valid 36 28 21 3 Missing 58 66 73 91 Mean 1 1 1 1 Median 1 1 1 1 Mode 1 1 1 1 I work at or close to Complex Desjardins Frequency Percent Valid Percent Cumulative Percent Valid Yes 36 38. 3 100 100 Missing System 58 61. 7 Total 94 100 I live at or close to Complex Desjardins Frequency Percent Valid Percent Cumulative Percent Valid Yes 28 29. 8 100 100 Missing System 66 70. 2 Total 94 100 I study at or close to Complex Desjardins Frequency Percent Valid Percent Cumulative Percent Valid Yes 21 22. 3 100 100 Missing System 73 77. 7 Total 94 100 None of the above Frequency Percent Valid Percent Cumulative Percent Valid Yes 3 3. 2 100 100 Missing System 91 96. 8 Total 94 100 Consumers in the area tend to be well educated, with 63% of respondents having completed a college degree. This, alongside results that show 41% of respondents are between the ages18-24, indicates that complex attracts a great deal of young professionals. However, Diagram 2 below also illustrates that another(prenominal) 48% of respondents are between the ages of 25-40. Furthermore, the average household is occupied by 2. 8 residents and generates roughly CAN37,60 0 a year. These findings highlight another consumer profile, that of local residents classifying them as small family units in the middle-to-high income bracket.Thus, our findings conclude that the consumer pool at Complex Diagram 2 Income levels (3) Consumer Preferences Our statistical analysis of the questionnaire revealed that the consumer preferences of the sample pool are aligned with M&S Simply Foods products and services. Roughly 61% of respondents stated that they would purchase food from a convenience store specializing in quality. Their main justifications for purchase included the reliability of quality food, the convenience of ready-made meals, the ability to enjoy restaurant quality food at lower prices, and the medical prognosis to maintain a healthy diet.Furthermore, the study revealed that when faced between the choices of picking up their own food or having it served to them, respondents were equally divided. These factors encompass the overall message, products an d services of M&S Simply Food value-added services. Table 3 analyzes the relationship between price and good health of food in terms of their importance to the end consumer. The cross tabulation clearly reflects the two variables are integral in the decision making process of the consumer the more emphasis placed on the healthiness of food, the more significant pricing becomes.We can also conclude from the chi squared test that the relationship between the two variables is statistically significant. Unfortunately, our findings proved wild when determining whether consumers would be willing to pay more for healthier, higher quality food. This limitation was due to the lack of responses to the particular question in the survey. Table 3 Relationship Between Price and Health in Consumers Decision-Making Process Healthy food on the menu * Price Cross Tabulation figure Price Least 2 3 5 6 7 8 9 Most important Total Healthy food on the menu Least important 1 0 0 0 0 0 0 0 0 1 3 0 1 0 0 0 0 1 1 0 3 4 0 0 0 0 0 1 0 0 1 2 5 0 0 0 0 1 2 0 0 0 3 6 0 0 0 0 2 1 3 2 0 8 7 0 0 0 1 1 3 3 4 3 15 8 0 0 0 0 1 3 8 2 4 18 8 0 0 1 2 1 2 0 2 0 8 Most important 0 0 0 0 4 0 2 2 7 15 Total 1 1 1 3 10 12 17 13 15 73 Chi-Square Tests Value df Asymp. Sig. 2-sided) Pearson Chi-Square 1. 52E+02 64 0 Likelihood Ratio 72. 529 64 0. 217 Linear-by-Linear tie beam 6. 593 1 0. 01 N of Valid Cases 73 a. 81 cells (100. 0%) have expected count less than 5. The minimum expected count is . 01. correlations Healthy food on the menu Price Healthy food on the menu Pearson Correlation 1 . 303** Sig. (2-tailed) 0. 09 N 74 73 Price Pearson Correlation . 303** 1 Sig. (2-tailed) 0. 009 N 73 73 **. Correlation is significant at the 0. 01 level (2-tailed). How appealing varying food items are to the sample pool is illustrated in the table bel ow through the mean value of each product with the number 1 representing very little appeal and the number 10 great appeal. The relatively stronger desire for salads and sandwiches over desserts reflects the health conscious nature of the consumer.Furthermore, the high frequency of fruits appeal suggests consumers eagerness for diversity in menu options. Thus, it is evident that the taste preferences of the consumers are in line with some of the Simply Food products. However, the absence of responses concerning vegetables and microwavable meals suggest a lack of demand for such items. Table 4 Appeal of Food Products Salads Sandwiches Desserts Juices Fruits N Valid 74 73 74 73 74 Missing 20 21 20 21 20 Mean 7. 35 7. 95 6. 41 7. 37 6. 95 Median 8 8 7 8 7 Mode 7a 9 9 8 7 a. Multiple modes exist.The smallest value is shown (4) Competition and Pricing Several questions in the survey were designed to size the level of competition M&S Simply Food would face in Complex Desjardins. O ur findings concluded that respondents favored a combination of restaurants and food court stations, with the top two in each respective category being (1) Eggspectation and Baton Rouge and (2) A&W and Subway. This gives M&S Simply Food a competitive advantage as its high quality food gives consumers the restaurant feel, while its ready-made, self-service concept mimics the convenience of the food court.Despite the popularity of some competitors, 63% of respondents stated that they do not have a preferred food chain. The results indicated that bad service and poor quality of food were the main deterrents of brand loyalty. However, nearly half of respondents expressed boredom with genuine food chain alternatives and eagerness to try new venues. When asked about sentiments regarding a new chain called Simply Food, 42% of respondents said that the name appealed to them. Also, Diagram 3 illustrates the styles of cuisines respondents believe are missing in the complex. Diagram 3 Styles of Cuisine Missing in Complex DesjardinsThe frequency below illustrates that 47% of respondents dribble between CAN10. 00 to CAN14. 99 on a meal in Complex Desjardins, with the overall average meal costing CAN11. 80. In comparison, M&S Simply Food individual products range on average from CA2. 00 to CAN4. 50. However, in Table 5 below we see that the brands luxury meals cost importantly more, averaging CAN22. 00. Taking into consideration the average expenditure of respondents, the findings suggest that consumers in Complex Desjardins are more likely to purchase individual food items, alternatively than an entire luxury meal.Table 5 M&S Simply Food Prices Cost in Pounds (GBP) Cost in Canadian Dollars (CAN) fair Cost of Salads 2. 77 4. 34 Average Cost of Ready-Made Meals 2. 64 4. 13 Average Cost of Fruit 2. 81 4. 40 Average Cost of Dessert 1. 31 2. 05 Average Cost of Luxury Meals 14. 11 22. 08 Correlations By running a series of correlation tests, we discover whether the demand f or food within the complex is influenced by the income level of the respondents, the price of food, types of food chains available and consumers taste preferences.Table 6 below shows that the only 2 variables that are correlated are the number of times respondents eat at Complex Desjardins and the annual income levels. Although the value is not statistically significant to 0. 05, it is significant enough to display a relationship that the frequency of visits, or rather demand, is determined by and proportional to the income levels of respondents. Table 6 Variables Correlated with the Demand for Food How often eaten at Complex Desjardins Which area do you prefer to eat in Educational Level Income Level How often eaten at Complex Desjardins Pearson Correlation 1 . . 343** 0. 116 Sig. (2-tailed) . 0. 003 0. 332 N 74 0 72 72 Where? Pearson Correlation . a . a . a . a Sig. (2-tailed) . . . N 0 0 0 0 Education Pearson Correlation . 343** . a 1 . 324** Sig. (2-tailed) 0. 003 . 0. 006 N 72 0 72 70 Income Pearson Correlation 0. 116 . a . 324** 1 Sig. (2-tailed) 0. 332 . 0. 006 N 72 0 70 72 a. Cannot be computed because at least one of the variables is constant. **. Correlation is significant at the 0. 01 level (2-tailed). LIMITATIONS As in any research report, a number of limitations in the execution and analysis of our report occurred. The main issue we encountered was that of missing data, in which a number of questions in the questionnaire were left unanswered. As a result, many of our estimates were found statistically inefficient due to harm of information, while other estimates may be considered biased if the data from questions left vacant are systematically different. In the future, we suggest increasing the sample size to ensure a more reliable and valid data set.Another common limitation is the subjectivity of surveys in that respondents often fail to answer questions truthfully and therefore skew the results. Efforts to ensure data i s accurate would have required more expenditure however budget restrained us from implementing such solutions. Budget constraints bound the sample size, and care should be exercised in the future to general these findings further. CONCLUSION & RECOMMENDATIONS After much assessment, we believe that M&S Simply Food will prove to successful if established in Complex Desjardins.Our findings conclude that the complex and its surrounding are the ideal location to for Simply Food to attract its target market. Consumers that purchase food at the complex are young professionals and local residents who fall into the middle-to-high income bracket, and therefore are able to afford brands higher priced products. Furthermore, consumers product preferences reflected strong desires for higher quality food and a wider variety of cuisine options. Simply Food prides itself on offering its consumers premium quality meals made from adventurous recipes and fresh ingredients, and therefore will be able t o capture this unmet demand.Although there is a great deal of competition in the Complex Desjardins, its consumers are open to change and are ever evolving their taste pallet. The unique style of M&S Simply Food enables it to provide consumers with quality restaurant food at the speed and convenience of food court service, thereby capturing a wider share of the market and competing with both food chain categories. The following is a mention of recommendations we believe will ensure the profitability of M&S Simply Food in Complex Desjardins * Locate the convenience store in the food court, as it attracts the greatest number of consumers.The food court also compliments the self-service nature of the store, providing consumers with an adjacent seating area. * Ensure all advertisements of the brand potently highlight the Simply Food name, as well as key phrases that reflect the stores value-added services for example High Quality Food, Adventurous Recipes, mixture of Cuisine Options, and A Healthy Meal Option. This well help the brand appeal to consumers preferences. * Limit products to ready-made meals, sandwiches, salads, fruits and beverages.Exclude the sale of vegetable produce and microwavable meals, as there does not seem to be a demand for such items. * To encourage the sale of more expensive luxury platter meals, we suggest keeping discount promotions during the soft opening of the store. Reduce the price of platters to slightly below the average cost of meals in the complex, in order to entice consumers and build brand loyalty. * To compete with competitors, M&S Simply Food must build up its reputation as a quality food provider at a quick and convenient pace.To ensure this is done successfully, stores must be designed to provide adequate space for browsing, which is to be separated from the pay register. By doing so M&S Simply Food will not have the same queuing problem it encounters in the U. K. , which often deters potential customers. REFERENCES I GD The Food and Grocery Experts. Convenience Retailing Market Overview, On-line. Available http//www. igd. com/index. asp? id=1&fid=1&sid=7&tid=26&cid=91 20/1/11 Marketing Week (2007, April). Assessing the M&S Simply Food Brand, On-line. Available

History of Special Education Essay

The history of superfluous training just as any history is a massive battle that has been fought by many who c ared in order to bring us to where we are today. Its Journey has and will be never ending since society is evermore evolving. We will be fighting for equal rights in education and in sustenance for many years to come since the definition of additional schooling is non a precise one. In this paper you will learn the basics of what injustices we learn risen above, to the current state we are in, and even what possibilities the future whitethorn hold for the circumscribed Education Teacher and the ashes you will come to either love or despise.Written documentation of the treatment and education of tribe with Special needs dates back to the beginning of time although most were killed before the 17th century and looked at as an abomination. It was not until the 17th Century that these children and adults were alive(predicate) in institutions where mint like Philli pe Pinel, one of the lay downing fathers of modern psychiatry and distinguished teacher of internal medicine, began treatment of persons with mental illness using kindness, respect, and the hope of capture behavior (Curtis, 1993 as cited in GCU, (n.d. ), para. 10).Pinel set the stage for more courageous individuals to rise above the norm of society and treat people with Special needs as human beings deserving of kindness and respects as others have been treated for years. Many more doctors, psychologists, and later teachers stood up to take the char forgeer reference as advocate for a person or group of people who were considered Special needs. It was not until the 1800s when we as a society took notice to this living of injustice that these people with Special needs had endured.In the 1820s a teacher and later doctor Samuel Gridley Howe taught a woman named Laura Bridgman, who was both deaf and blind, the rudiment in a Massachusetts school (Encyclopedia Britannica, 2012). It was not until these remarkable acts that people started to believe that those with special needs were not worthless and were capable of being taught the life skills society requires of us. Society took notice but by no means were individuals with Special needs considered equal and deserving of the same education as those of the albumen race in the United States at this time.Those with Special needs were still segregated in institutions and schools for people with the same needs just as people were segregated by the color of their skin. It was not until 1954, and the help of the Supreme Court case Brown v. the Board of Education, Topeka, KS. That it became the responsibility of the United States Government and their Public Education System to teach every child even those with Special needs.This case made it so that NO CHILD could be discriminated against in the education strategy because of differences. In 1965, the Elementary and Secondary Education subprogram (ESEA) was enacted to mandate the educational system and provide guidelines for the type of education learners should gravel but loop holes were found and people were left out. It was in 1972, that ALL children in the United States were mandated to have a free, appropriate education and yes it was because of more court casesThis new laws services were still leg each(prenominal)y provided in separate classrooms, but at least those classrooms were now mandated to follow the same educational goals as the General Education classrooms were providing their scholarly persons just at the level deemed appropriate by the teacher (Encyclopedia Britannica, 2012). After that in 1973, the government passed the Rehabilitation Act, which was the first Civil Rights Educational reform which declared Segregation as an injustice in any case of race, creed, or difference besides age and therefore il profound.Section 504 of this act requires the documentation and a description of any and all services needed for each st udent to receive an appropriate education (GCU, 2008). In 1975, Congress enacted the first piece of commandment that fully described and labeled what was the United States Special Education System and what it consisted of. It was called the Education for All Handicapped Children Act (GCU, 2008). The Final piece of Legislation was the Ameri shadows with Disabilities Act of 1990.This act is the second piece of Civil Rights legislation in the history of the United States it mandates that any physically or mentally handicapped person receive equal opportunity in public accommodations, employment, transportation, state and local government services, and telecommunications (Encyclopedia Britannica, 2012). The Education for All Handicapped Children Act legislation, although it has undergone many amendments is still used today.The newest amendment of the act is the Individuals with Disabilities Education Act (IDEA) the name was changed in 1990 and has under gone two re-authorizations since . This Law is there to balance other educational laws such as NCLB 2001 (the amendment to the ESEA for all students in the United States) and the two Civil Right Acts in order to ensure that any student with a disability receives a free and appropriate education. Since NCLB and IDEA provide federal funding to the state and public schools they are extremely detailed and regulated to insure that they are followed.These details include, but are not limited to all disabled students must receive a free and appropriate education as any non disabled student in the in the least restive environment (LRE), nondiscriminatory identification (disability labeling), individualized education program (IEP), zero reject, due process safeguards, and parent and student rights rules and regulations (GCU, (n. d. ), para. 14). There are MANY things I would like to purpose as changes for the upcoming re-authorization of IDEA, but these are the most important onesThe first Thing I would do is have a specifi c set of criteria that would determine and define Special Education because there is not one definition of what our government considers Special Education. It needs to not be a blanket that can be interpreted in so many ways this is why we have so many legal cases. Second if the government would like Highly Qualified Teachers then why is it that General Education teachers only have to take 2 classes about the Special Education System yet every classroom in the U. S. is guaranteed to have at least one student with an IEPHeward cited that more than 6 million children and young person with disabilities, ages 3-21, received Special Education Services during the 2005-2006 school year and that number has only continued to increase in grades 1st -7th due to early spotting (U. S. Department of Education, as cited in Heward, 2009, p. 10-11). Last, we consider Children with Behavior problems to be Special Education students, but they have to go through a huge system before we can get them h elp. Referral, FBA, BIP, BSP, IEP, and then they may be considered a Special Education Student.The law has it mandated that only a Behavior Specialist can do the evaluations but by law they only require 1 Behavioral Specialist PER DISTRICT (Wheeler, J. , Richey, D. , 2010). It is up to the district to afford or high more at their discursion. The problem is that running these evaluations and filling out this paper work are not the only responsibilities in their job descriptions. So fractional (if not more in some districts) of the cases referred are not being diagnosed each year because there are not enough people on the job and hours in a school day (Wheeler, J. , Richey, D. , 2010).The only way any teacher can truly help all of the students they teach is by knowing the histories and laws of the Education System and the Special Education Services that are available to help them. These services and instructional methods are useful to any student who does not understand a topic at h and not just the ones labeled Special Education. We need to not wait for a diagnosis to help our students but start interventions immediately at the first sign of struggle. If the intervention does not help then refer the student for a Special Education Evaluation but never wait for a child to completely fail in order to seek help.In this paper you learned the basics of what injustices we have raised above throughout history, the current state which we are in, and what possibilities the future may hold for the Special Education Teacher and the system you have come to either love or despise. The future is in your hands so go out and change the world one student at a time. References Curtis, R. H. (1993). Great lives medicine. New York Maxwell Macmillan International. Encyclopedia Britannica. (2012). Online Encyclopedia. Retrieved on April 2, 2012, from www. britannica. com Grand Canyon University.(2008). Resource 2 Special Education Supplment. Retrieved on attest 30, 2012, from An gels Canyon Connect, Additional Readings at www. my. gcu. edu Grand Canyon University. (n. d. ). SPE 526 module 1 Readings. Retrieved on March 30, 2012, from Angels Canyon Connect, Module 1 Readings at www. my. gcu. edu Heward, William L. (2009). Exceptional Children An Introduction to Special Education (9th ed. ). Columbus, OH Published by Merrill. Wheeler, J. , Richey, D. (2010). Behavior Management Principles and Practices of Positive Behavior Supports (2nd ed. ). Columbus, OH Merrill.

Thinking Outside the Idiot Box

Dana Stevens essay, Thinking step upside the Idiot Box, was first marque in Slate on March 25, 2005, is a counter argument to Watching TV Makes You Smarter an article written my Steven Johnson that says observation complicated TV shows make you smarter when in reality youre just watching complicated TV shows. She mainly disagrees with Johnsons opinion that figuring out the complicated plots of the TV shows sharpens angiotensin converting enzymes cognitive skills. In her view, those entangled plots not only compel one to watch even more TV, they also weaken ones skills to depend because many shows overload ones mind with quick-paced facts. Stevens 295-6) She also states that Johnson overlooks the Muslim terrorist and tortures in the show 24. She points out that many mess think watching TV is ok especially if its a nature show. Stevens also discusses a trip to the airport where she saw quite a hardly a(prenominal) people surrounding a nature showing. The author contemplated whet her or not the nature show was acceptable because travelers were still spacing out while watching it, so what is the difference between violent shows like Animal Face Off which contains bloods guts and gore and a regular nature show is sedate and entertaining. Stevens 297) She is wondering why spacing out is ever positive A football game in a bar is zapworthy, but spacing out to leopards in the Qantas terminal is A-OK? (Stevens 297). Next she says that children are fresh meat for the marketing industries by making shows that catch their eye. She is basically claiming that there are many people who are offended by many things, and each person needs to be sensitive to what they play on their TVs. In conclusion, Stevens believes that TV is neither good nor it is harmful for our minds it is only there to entertain us. (298)

Memory Cost Essay

Over the past 30 years the apostrophize of Electronics has steadily decreased. The cost of electronic warehousing has decreased greatly over the past 30 years as well. In this paper I will be talking about the decrease in the cost of RAM and Hard gravel Storage, how much will a 100TB HDD will cost when it becomes widely available in the future, and how much memory I will be able to debauch with $100 in 10 years. In 1956, IBM created the first commercial Hard Drive called the IBM 305 RAMAC which held 5MB and cost a whopping 50 thousand dollars Electronic storage started being more widespread during the early 1980s, but it wasnt until the 1990s that RAM and Hard Drive Storage begin to be cheap decorous for the average person. Back in 1981 the price for one MB of Hard Drive storage space was $340 Most people couldnt afford a computer back in the 1980s because of the huge cost. Through the 1980s the cost per MB fell from around $340 during 1981 then to $40 per MB in 1988, and final ly to $9 per MB in 1990.The cost of one Bit of ram in 1981 was 0.000425 cents, in 1988 it was 0.000005 cents, in 1995 it was 0.000000158 cents, in 2000 the cost per Bit was 0.000000063, and in 2013 the cost per Bit was 7.910-10 cents. To get an understanding of how much memory will cost in the future and when 100TB hard drives will become commercially available, we have to take a look at how the price for memory has gotten cheaper over the past 10-30 years, the ever increasing amount of storage space that provoke be squeezed onto a hard drive platter, and take in to account the rapid growth in the technology field. According to Chris Mellor in his article (http//www.theregister.co.uk/2013/11/01/hp_memristor_2018/) technology giant HP announced that 100TB hard drives could be available as early as 2018.I firmly believe that in 4 years by 2018 there will be 100TB drives for sale to the public but they will probably be very expensive till they go into mass production. In 10 years, we will be able to buy a hard drive with a phenomenal amount of storage space. From 1990 to2014 the price has gone down exponentially from $9 per MB to under 150 MB per Cent If we follow that exponential trend we are looking at hard drives that can hold over 100TB that cost fewer than 100 dollars, while the RAM will decrease in price slower. In conclusion, the cost of Storage such as RAM and Hard Drives has gotten very cheap, from over $500 per MB to 5 cents per GB We will see a unremitting decrease in the cost of electronic storage and an increase in the amount of storage in smaller packages.Picture Citation http//www.aei.org/publication/chart-of-the-day-the-falling-price-of-memory/Citationshttp//ns1758.ca/windlass/winchest.htmlhttp//www.theregister.co.uk/2013/11/01/hp_memristor_2018/http//www.jcmit.com/memoryprice.htm

Finding Forrester Essay

Finding Forrester was directed by Gus Van Sant and released in 2000. The film was refering. It showed you that anything is possible you just need to put in serious work and effort. Gus Van Sant shows us that it does not matter w present you are from, anything is possible. Jamal Wallace is an African-American boy from the Bronx who is privy(p)ly highly intelligent but he does not unavoidableness anybody completeing because it will ruin his reputation at school, an example of this is when Jamals teacher asks him to recite a famous poem that he knows, Jamal lies and says he does not know it.William Forrester is an old, Caucasian man who is an alcoholic and has written a famous book. Forrester spends his days in his apartment because he is scared of the public and society. The film focuses on the theme of stereotyping. A stereo type is a widely held but fixed and over simplified image or idea of a particular type of person/thing. Oxford Dictionary. Stereotyping is shown through and throughout the film, just about examples of stereotyping in the film are when Jamal is at his new school and writes an amazing paper.His teacher, Crawford, does not believe Jamal wrote the paper because he is a black boy from the Bronx who is a fantastic basketball player. There is a stereotype about African Americans being good at sports (especially basketball), but here the black character is also truly smart and interested in things besides sports. In fact, Jamal throws a basketball game so no maven thinks he is just another black boy only good for basketball. Another example of stereotyping in Finding Forrester is Claire. Claire is Jamals first friend at his new school and we see right away that she does not discriminate but is a victim of stereotyping herself.Claires father is the man responsible for devising the school for boys and girls so students see her as spoiled and think the only reason she got accepted to school is because of her father but she is really a very bright girl. Basketball is an important symbol in the film, which symbolizes that even though Jamal is a great basketball player, it does not mean he is not smart. This is shown in the film when Jamal gets a chance to play basketball at his new school. Basketball represents the real world its struggles, relationships, and competition.There are also some more very important symbols in Finding Forrester. The books in William Forresters apartment represent escapism, insulation from the real world, and the world of intellect. And the window which William Forrester watches Jamal and his friends play basketball is literally a window into the real world. Forrester watches the world pass by him though that window. The characters Jamal Wallace (Robert Brown) and William Forester (Sean Connery) form a friendship through their mutual interest in writing.This all started when Jamal and his friends notice an old man, William Forrester, watching them play basketball through his window. They notic e that this old man has never left his house and actually gets grocery, mail, and clothes delivered to him. One day Jamals friends dared him to go into Forresters apartment and to choose something from the apartment to prove he was actually in there. While in the apartment, Jamal gets frightened by Forrester and runs out but little did Jamal know that as he was leaving he left his backpack full of all his secret journals.After Jamal talks to his friends about his experience they go out to play basketball and Forrester drops Jamals backpack out the window. When Jamal opens it up he finds that Forrester has gone through and corrected and critiqued every page of every journal. Furious, Jamal takes his journals back to Forrester to ask why he would do this. After days of trying to talk to Forrester, Jamal and Forrester come to an organization that Forrester will help Jamal with his writing. They teach each other about life. Jamal helps Forrester get back into society without being sca red.Forrester teaches Jamal that is does not matter where you come from, if you are intelligent, take advantage of that and embrace your great talent. The movie Finding Forrester was a good, quality movie with a great theme and moral. In this movie Jamal, an African American basketball player and student proves that it does not matter where you come from, or what color your skin is, if you are intelligent to need to let that talent shine. And William Forrester, an old, rinse up writer gets a new look on life because a brilliant boy has faith in him.Together, William and Jamal fight through racialism and stereotyping. Dear Jamal, Someone I once knew wrote that we walk away from our dreams afraid that we may fail or worse yet, afraid we may succeed. You need to know that magic spell I knew so very early that you would realize your dreams, I never imagined I would once again realize my own. Seasons change young man, and while I may have waited until the winter of my life, to see the things Ive seen this past year, there is no doubt I would have waited too long, had it not been for you. William Forrester Forresters letter to Jamal.

Mass media Essay

From my point of view, I agree that the piling media, including TV, radio and newspaper have a great influence in shaping great deal ideas . Nowdays mass media is a form of progress of information and communication technology. Through the mass media that the more developed allows information spread easily in the lodge. info in any form can be disseminated quickly and easily so that it affects the viewpoints, lifestyles, and burnish of a nation. The rapid flow of information causes us not to be able to filter the messages.As a result subconsciously it little by little have been affecting pattern of behavior and culture in society. Long-standing culture and become a benchmark in society behave are now almost gone and escapes the attention of the community. As a result, the longer the social changes in the community began to surface a raised. The influence of the mass media on contemporary theory of the influence of media on society has been gentility the rapid reforms in society. The influence of the media with regard to separate aspects such as the nature of the communicators, the content, information from the media itself, as well as the response from the community. Rapid organic evolution of information and communication technologies such as mass media, led to rapid changes everywhere. The Mass Media have gradually brought the community into a new cultural patterns and fuck off to determine the mindset and culture of community behavior.The Media tells people how decent standards of living for a human, thus indirectly causing the Community judge whether their neighborhoods have been price or whether he has met the standard and this heavily influenced picture of what is seen, heard and read from the media. Message or information conveyed by the media could be a support community for the better, making the public feel happy to be themselves, feel quite deflating or otherwise trust him or feeling low than others. Existence of other behaviour pattern change s of lifestyle.Usually someone will imitate everything related to his idols are good in terms of dress, look, or how to speak her piece that reflects themselves his idols. The supra are likely to be more influential on a generation. A socio-psychological, information flows that continue to hit our lives will give rise to mingled influences on the development of the head, especially for children and teens. Their behavior patterns, little by little is affected by what they receive may be deviated from the stage of development of the soul as well as the norms in force.The positive effects of mass media on society is the society would gain something more news worthy. For example, news bombardment of WTC and the war in Iraq, despite being in a different country but with proper information and information through the mass media. This will cause people to be more sensitive to the issues at. In addition, through the use of internet and telephone bimbit allow community out of its cocoon. For the conclusion, am agree that the mass media, including TV, radio and newspaper have a great influence in shaping people ideas.

None

The bestow factors that I found were caused for the rise of racism argon the exploitation relations that Europeans open with the sights they conquered, an opposition amid the colors white and black as cultural symbols was deeply rooted In European goal, and the Invention and diffusion of the concept of race Itself. Today racism Isnt that bombastic of a deal wish It was back In the colonial era, but It still can show up out of nowhere. We dont halt separate water fountains, we dont make African Americans sit in the back of the bus, and we dont read laws prohibiting hem on what they can and cant do.A lot has changed from then and now and its for the better. As we think back on how we treated African Americans I think most plenty can recount how scathe and self-seeking we were. To bass any(prenominal) ones social status on the color of their skin is non right to each degree and the worldly concern has grown from the mistakes that happened. For my major, criminal in ef fect(p)ice, I bequeath deal with many situations where somewhatone will call me racist. Its not something that will go a room because some condemnations African Americans rely on It to render a microscope stage across or fiendish what happened on you In anyway necessary.There was a time where whites believed having black was symbolic for evil. They didnt think It was right to be a different color and expected to blame all the wrong doings or plagues on the blacks. This resulted in the formation of the UK Klux Klan where they took African Americans from their homes and hung them. They didnt ca-ca to do anything wrong per say, the whites in effect(p) believed being black was wrong. The whites wanted to make African Americans feel fear so they made rules they had to travel along so they kept them in line in a way. Racism doesnt near focus on African Americans, it can connect with Asians, and Mexicans.Racism has exists for thousands of years and I feel it will neer disappear because of how parents posit their children to believe what they were taught growing up. Parents telling their kids that blacks are gravely and they ceaselessly get into fuss Isnt something you want to nurture them. Everyone Is different and exchangeable some say you cant Judge a book by Its cover. I also dont feel Its right to tell your kids that the police are bad people who just want to hurt you. Thats not true at all so to tell your kids square(p) if the bat that things are set this way and you should fol downhearted this, wont help them have an open mind.Immigration is always a big deal with the whole process to be distinguish a U. S. Citizen. Immigrants are viewed as people coming to fall away their line of merchandises because the Jobs that they usually go for are minimum wage and no benefits. Its usually Mexicans who come into the U. S. And find low paying Jobs and they usually work very hard for the little money they make. Like I express before, police officers ha ve to deal with being called a racist almost every day because they have to use force or arrest someone for a warrant.Having to e that guy rope to put up with It Is harder because even though youve gone through It so many times and Just want to say Im not racist Just wont cut It. Police officers are doing their job and if you happen to be African American or Asian then thats the way Being one-year-old and going to trail as the only African American can be tough for some if their parents taught them blacks are bad like in the colonial days. It can also be because of the area you acknowledge in, such as more whites to blacks. The way people view each other and Judge the way they look will never change, but theres always something you can do to stop it.NoneThe contributing factors that I found were caused for the rise of racism are the exploitation relations that Europeans established with the peoples they conquered, an opposition between the colors white and black as cultural symbo ls was deeply rooted In European culture, and the Invention and diffusion of the concept of race Itself. Today racism Isnt that big of a deal Like It was back In the colonial era, but It still can show up out of nowhere. We dont have separate water fountains, we dont make African Americans sit in the back of the bus, and we dont have laws prohibiting hem on what they can and cant do.A lot has changed from then and now and its for the better. As we think back on how we treated African Americans I think most people can say how wrong and selfish we were. To bass some ones social status on the color of their skin is not right to any degree and the world has grown from the mistakes that happened. For my major, criminal Justice, I will deal with many situations where someone will call me racist. Its not something that will go away because sometimes African Americans rely on It to get a point across or blame what happened on you In anyway necessary.There was a time where whites believed h aving black was symbolic for evil. They didnt think It was right to be a different color and wanted to blame all the wrong doings or plagues on the blacks. This resulted in the formation of the UK Klux Klan where they took African Americans from their homes and hung them. They didnt have to do anything wrong per say, the whites Just believed being black was wrong. The whites wanted to make African Americans feel fear so they made rules they had to follow so they kept them in line in a way. Racism doesnt Just focus on African Americans, it can connect with Asians, and Mexicans.Racism has exists for thousands of years and I feel it will never disappear because of how parents raise their children to believe what they were taught growing up. Parents telling their kids that blacks are bad and they always get into trouble Isnt something you want to teach them. Everyone Is different and Like some say you cant Judge a book by Its cover. I also dont feel Its right to tell your kids that the police are bad people who just want to hurt you. Thats not true at all so to tell your kids straight if the bat that things are set this way and you should follow this, wont help them have an open mind.Immigration is always a big deal with the whole process to become a U. S. Citizen. Immigrants are viewed as people coming to steal their jobs because the Jobs that they usually go for are minimum wage and no benefits. Its usually Mexicans who come into the U. S. And find low paying Jobs and they usually work very hard for the little money they make. Like I said before, police officers have to deal with being called a racist almost every day because they have to use force or arrest someone for a warrant.Having to e that guy to put up with It Is harder because even though youve gone through It so many times and Just want to say Im not racist Just wont cut It. Police officers are doing their job and if you happen to be African American or Asian then thats the way Being young and going to school as the only African American can be tough for some if their parents taught them blacks are bad like in the colonial days. It can also be because of the area you live in, such as more whites to blacks. The way people view each other and Judge the way they look will never change, but theres always something you can do to stop it.