Article Reviews Essay Example | Topics and Well Written Essays - 500 words - 3

Article Reviews - undertake ExampleTablets, smart-phones, notebooks and other accessories depart experience signifi erectt goth in the U.S. market over the conterminous year. The global market for consumer electronics is predicted to rise close to $210 billion and experience 3 percent growth. This sharp frugal growth bucks the trend against a sluggish economy however, this consumer demand for mobile devices will continue to grow for years to come. Only 16 percent of U.S. households have a tablet, so there is plenty of inhabit to grow. In terms of the product life cycle, consumer electronics can be said to still be in the growth stage because sales are still climbing. The maturity stage looks a long path off at present because the rate of sales growth for mobile devices does not look alike(p) slowing down anytime soon.The largest Italian insurance company, Assicurazioni Generali, has bought a 49 percent stake in a fit venture known as GPH. Generali, which brokered the bring with the help of the European equity firm PPF Group, will pay 2 and a half billion Euros for the deal to go through. The deal will fall gradually, with Generali paying 1.29 billion Euros by March for a 25 percent stake in the joint venture, and then Generali will pay the remaining balance to acquire another 24 percent by the end of next year. With economic uncertainty still present in Central and Eastern Europe, this deal will reduce the risk of Generali entering those markets. As a result of the deal being announced, Generalis portion price rose by 1.25 percent, as investors look to shore up their investment in the company.Marketers admit to be open to a range of ideas so that a firm does not miss extinct on market opportunities. Marketing strategies need to be linked with the objectives of an organization so that marketing campaigns can be well-perceived by the target market. In order to make a brand stand divulge from a saturated market, a brand needs to be able to offer som e get of differentiation that makes a customer